Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). Not everyone is a great writer.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

MARCH 25, 2024

Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

MAY 1, 2023

Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Similarly, a business has a mission to help customers solve a problem. Or said another way, businesses are on a quest to help heroes overcome trials. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Make every sentence in your content worthwhile for you to write, and for them to read.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. Algo adopted a large language model (LLM) to help onboard new CSRs faster. That’s where RAG can help. Users must still understand the fundamentals of writing a clear prompt.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Marketing Insider Group

DECEMBER 19, 2022

Customers who experience an emotional response to an advertisement are 70% likely to make a purchase. An emotional bond between you and your audience is 52% more valuable than highly satisfied customers. Emotional headlines help connect with your audience , drive more traffic to your site and increase your conversion rate.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Seeking the help of Pest Control PPC Experts can ensure the success and effectiveness of your PPC campaigns.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

Marketing AI 135

Marketing AI Marketing & Strategy eCommerce Banners 135

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. They might be information about customers or products.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. EXL and Quilt.AI

Classified Ads 100

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 100

Contently

APRIL 13, 2023

to understand how they could help me produce better content. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As

Generation 150

Generation API Webinar Metrics FAQ 150

Trade Press Services

FEBRUARY 26, 2024

When creating that content, don’t rely on ChatGPT to write it for you, says Maria Obiedzinski, assistant vice president of content marketing for Stamats. Relationships build brand loyalty, improve customer retention and drive referrals that are more likely to convert. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. The problem isn’t (usually) the writing. Now, please, don’t get offended. It may even do the opposite.

SEO 144

SEO SERP Content Keywords 144

Martech

JANUARY 25, 2024

3 observations from 2023 to help you in 2024 2023 in review: 3 key trends to inform your 2024 marketing plan What I’d like you to do after you finish reading this article is to write down your own three words, maybe on your next break or commute. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing AI 133

Marketing AI Email Marketing Planning Work Management 133

Optinmonster

FEBRUARY 15, 2024

And before you can even start writing, you have to think of an idea for a lead magnet first! And before you can even start writing, you have to think of an idea for a lead magnet first! For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

Martech

APRIL 24, 2024

“We did our blog, landing pages, forms, things like that, but a bunch of customers wanted to put their websites on us.” “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. Now it’s set on helping its customers follow the same journey.

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Martech

NOVEMBER 15, 2023

It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Annual reports predicting industry trends, helping businesses prepare for the future. If your brand lacks a strong public-facing human element, it’s harder for new customers to build trust and for existing customers to keep it.

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

Salesforce Marketing Cloud

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Contently

JULY 21, 2021

They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” The idea is to teach us about the ideal customer. When you write for everyone, you write for no one.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

DECEMBER 13, 2023

Marketers up and down the scale need to play around with it and figure out how to incorporate it into the marketing workflow to save time, know their customers better and target their marketing messages accurately. Specifically, you have to become an expert at prompt definition, which shapes how you write prompts for engines like ChatGPT.

Enterprise Management 121

Enterprise Management Work Management Marketing Management SMB 121

Contently

MARCH 22, 2022

At that point, hopefully , you convert your readers to your customers. By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. It’s crucial to write for your readers first, however.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do our posts address customer pain points? Social practitioners wear many hats as they balance emerging networks and formats.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Scoop.it

FEBRUARY 29, 2024

The best vision statements will inspire your teams, connect with customers, help you have the discipline to make smarter business decisions, and attract talent. It is one of the key elements to help company culture thrive. It also functions as a tagline for customers, stakeholders, and marketers.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Customer service. Here are some tools marketers are turning to for help with copywriting.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. What you need to know Write like you’re having a conversation and use specific language and descriptions.

Generation 98

Generation Work Management Copyright Social Media 98

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Although the country is known as the prime human capital for outsourcing IT, customer service, and virtual assistants, Filipino content writers stand just as strong. It can also refine writing skills and give insights into the art of content creation.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. Let’s say you’ve been tasked with writing a page around “customer service.” Are you certain there are enough potential customers searching for this term? Our custom cigar humidors are handmade.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Oktopost

JANUARY 16, 2024

From automating administrative tasks to helping you craft content for outreach and email sequences, AI tools can help you focus your time on where it matters most – selling. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62