Marketing Insider Group

APRIL 13, 2023

Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? For example, twice as many companies now compete on customer experience than price or product.) Modern marketing requires measuring metrics that help you determine your return on investment.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Low-grade content, on the other hand, helps no one (other than putting a few dollars in the pockets of its shady purveyors). It far too often muddles ideas and adds needless words. Enough said.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. That makes customer loyalty paramount to business success.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo helps you identify and connect with leading influencers in your field. BuzzSumo provides insights into their content strategy , helping you refine yours. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Influencer outreach. Networking is crucial.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. We did research on which words were misspelled the most by Americans. Guest post by Mehdi Hussen.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

DECEMBER 20, 2022

With that in mind, using the right technology for events to improve accessibility is vital to help you enhance your brand image, boost attendance, increase engagement, and build a loyal following. All of these platforms, individuals, and businesses can help spread the word about your upcoming event. Website chat. SMS marketing.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Personable: We’re a relaxed, casual, and fun group of hardworking people who strive to help your business succeed.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? My answer to that is one word: exclusivity.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Stop using agile words and start speaking the language of business. Stop doing agile for agile’s sake.

Planning 107

Planning Business Work Management Word of Mouth 107

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

Marketing AI 130

Marketing AI Email Marketing Planning Work Management 130

Salesforce Marketing Cloud

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. Explore Conversation Design Learn to design conversations that build better relationships with customers at scale. With the bots modularity effort, we used punctuation and concise wording to convey enthusiasm.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Ad Building 133

Ad Building Brand Identity Branding Marketing & Strategy 133

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. In other words, with email marketing, small businesses can compete with larger companies. For businesses, website visitors become valuable when you can convert them into paying customers.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. If you want to access the full set of customized personas or the image generator , those are all available as well. Click to expand.

Marketing AI 100

Marketing AI Marketing Management Marketing Automation Services Planning 100

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Tokenization: Text is broken into smaller units such as words or phrases called tokens.

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Martech

APRIL 19, 2024

AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. — It has a custom attribution engine that provides citations for all its answers. This helps ease concerns about AI hallucinations. and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s).

Pricing 78

Pricing Price Click Rate Efficiency 78

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Cost-efficiency AI automation doesn’t just help with productivity: it also enables you to smartly reallocate team efforts more strategically.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound. This is TD’s first sonic identity,” said Strawn.

Paid Search Agency 111

Paid Search Agency Touchpoints Work Management Marketing Management 111

Navigate the Channel

DECEMBER 4, 2023

If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. Start with Three Words To establish a compelling brand voice, it’s crucial to begin with a strong foundation.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. Engagement content metrics provide a more accurate reflection of the customer journey.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Contently

FEBRUARY 23, 2023

Customers take action for a reason. Customer behaviors only indicate what’s already happened. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. What Is Sentiment?

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. they also will help you avoid potential cultural issues or misunderstandings in terms of translations. As part of a recent engagement, a client changed its corporate name based on direct customer feedback.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Salesforce Marketing Cloud

FEBRUARY 23, 2024

You’ve likely experienced a basic chatbot when requesting, say, account information through your bank’s website or submitting a help request to troubleshoot a computer glitch. Knowing what paths a user might take and considering possible content variations can help inform designs. We chose the latter.

Design 69

Design Conversion Guidelines User-Generated Content 69

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Sprout Social

OCTOBER 31, 2023

We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Instructional These help generate content to provide guidance.

Budget Programs 96

Budget Programs Tools Best Practices Enterprise Management 96

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Top Rank Marketing

MARCH 25, 2024

Each challenge you can help solve has many dimensions to be explored. Using a cluster-based approach to provide comprehensive topical coverage helps your website gain authority. In other words: It favors content creators with topical authority.” #3. Target long-tail keywords to address specific search intent.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141