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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

With that in mind, using the right technology for events to improve accessibility is vital to help you enhance your brand image, boost attendance, increase engagement, and build a loyal following. All of these platforms, individuals, and businesses can help spread the word about your upcoming event. Stand Together for a Worthy Cause.

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty . Tiered incentives.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. WHY SHOULD I BE DOING IT?

WOM 210
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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Ask how you can ensure the BEST experience for every customer.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Here are five ways social insights can help sales teams (and you) sell smarter. Understand the Customer Journey. Provide Better Customer Service. Image via BigStockPhoto.com. Are sales dropping?

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