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The Wikipedia test for content marketing

Biznology

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. What problems does it solve? What does it cost?

Wikipedia 172
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How to Create a Wikipedia Page for Your Company

Hubspot

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google. Create an account.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want by Joe Polish Perry Marshall – Maze 2.0 It’s the only thing.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Do you trust generative AI to help you with tasks at work? Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. As the name implies, there’s a lot of it. is the lifeblood of your organization.

Copyright 113
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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Plus, if you mimic many of the journalistic standards, your writing can’t help but improve in quality. When you create a regular stream of high-quality journalistic content, you attract better customers who are willing to pay for quality. So, avoid linking to Wikipedia, which uses anonymous posters and updates.