WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Jonathan Kantor.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Personable: We’re a relaxed, casual, and fun group of hardworking people who strive to help your business succeed.

B2B 363

B2B Paid Search Agency Guidelines Content 363

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Of course, this is a quick summary of the process. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Only B2B

APRIL 3, 2024

be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Ready to take your lead qualification efforts to the next level?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. Writing content that converts into leads and paying customers is a tough skill to master.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. You need a strategy to convert them into customers.” This helps prioritize leads with the highest conversion potential.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

MARCH 27, 2023

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). This is often done by providing clients with exclusive benefits or limited-time offers.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Webbiquity

AUGUST 1, 2023

Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But how can you make the most of it, quickly driving traffic and building an audience? Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. million jobs worldwide,” IDC said, adding, “Over the same period, the use of cloud computing by Salesforce customers will add $1.2

Work Management 246

Work Management Analysis Cost Marketing Management 246

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

ClickDimensions

JANUARY 22, 2024

Marketing technology helps marketers today achieve great things. Human customer support and services are essential for a marketer’s success. This white paper explores why the human touch matters in marketing technology as well as purchasing process considerations to ensure that you get more than faceless customer service and support.

Paid Search Agency 40

Paid Search Agency Service Paper Purchase 40

NuSpark Consulting

FEBRUARY 26, 2023

Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers. A lead magnet is an incentive that marketers offer to potential customers in exchange for their contact information.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

SmartBug Media

APRIL 24, 2023

The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems. The answer is fairly straightforward: Answer their pain point with helpful and engaging content that points them straight toward you.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The ROI Guy

SEPTEMBER 13, 2011

You don’t need to have a white paper already developed in order to create an Interactive White Paper.

Paper 40

Paper Order Content Demand Generation 40

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40

Paper Enterprise Management Mobile Marketing Demand Generation 40

Navigate the Channel

DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. Attribution helps you narrow your focus. Leverage influencers for authentic product/service promotion.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The ROI Guy

JANUARY 25, 2011

In a do-more-with-less environment, IT buyers view on-line content as essential to the buying process, a facilitator to help make better decisions more quickly. When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Paper 40

Paper Marketing Automation Services Leads Lead 40

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95