Optinmonster

APRIL 8, 2024

It’s where people decide to become your customers or leave your site for good. They aid with navigation and help visitors discover related content on your site. Product Titles It might not feel like much, but a catchy product title often delights customers and adds to a product’s perceived value.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. Engagement content metrics provide a more accurate reflection of the customer journey.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Salesforce Marketing Cloud

APRIL 3, 2024

It was a true partnership that created shared trust and helped improve app adoption.” On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. Other automations help ensure students get the attention they need. Even small things make a big difference.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Salesforce Marketing Cloud

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Clean data will also help improve your organization’s decision-making abilities.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Gain feedback Tracking audience engagement helps you learn how your target audience feels about your brand.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Zoominfo

AUGUST 7, 2020

You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. A 360-degree approach to viewing and managing customer relationships supports efforts at every stage of the sales funnel.

Ideal Customer Profiles 246

Ideal Customer Profiles Zoominfo Enterprise Management Top of Funnel 246

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Litmus

MARCH 27, 2024

We frequently use data to help us understand our own audience. Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Or you can just have fun with it to grow your relationship with your audience.

Ideal Customer Profiles 94

Ideal Customer Profiles Click Rate Copywriting Newsletter 94

Martech

OCTOBER 2, 2023

Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. Ensure that the company wholly owns strategic customer data and decisions, not vendors. Help (or, at a minimum, not negatively impact) the customer experience.

Work Management 108

Work Management Paid Search Agency Marketing Management Advertising Benchmark 108

Optinmonster

JANUARY 29, 2024

Now that you understand how to work out content marketing ROI, we’re going to look at some of the key metrics that help you understand and report on content marketing ROI even better. This involves creating content that introduces the brand and its values to potential customers. What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 131

B2B Customer Satisfaction Lead Scoring Lead Ranking 131

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 106

Marketing AI Work Management Marketing Management B2B Thought Leadership 106

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

SocialPilot

JANUARY 31, 2024

It helps you to evaluate your steps and learn from others’ mistakes. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. It will help you protect your strategy from possible down-slides and take note of beneficial tips. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. Algo adopted a large language model (LLM) to help onboard new CSRs faster. That’s where RAG can help. Enter retrieval augmented generation, better known simply as RAG.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

MARCH 6, 2024

The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Retail media covers the full customer journey, including the “last mile” when shoppers are on the retailer’s digital channels or in-store. 15% have privacy concerns about AI integration.

Marketing AI 112

Marketing AI Media Paid Search Agency Privacy 112

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. Pro tip : you can adjust your view to see all previews in full length to QA right here in Checklist instead of just seeing a cropped view. Nothing to it.

CAN-SPAM 93

CAN-SPAM Marketing Automation Services Template Work Management 93

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care.

Advertising Agencies 79

Advertising Agencies Media Verticals Paid Search Agency 79

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. It allows for a more holistic view of marketing strategies by integrating offline event data seamlessly alongside digital analytics.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

OCTOBER 17, 2023

Don’t let old visuals and dead designs haunt your brand’s customer experience. Join content experts and learn how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.

Digital Asset Management 111

Digital Asset Management Content Marketing Management Webinar Metrics 111

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 106

SMS Bundling Terms and Conditions Opt-out 106

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Liveintent

DECEMBER 13, 2022

Your brand will need to rely on its first-party data to find, connect, and engage new and existing customers across platforms and devices in a world without third-party cookies. The email newsletter is a powerful channel that can help brands grow and take control of their first-party data. 2 – Establish a unified customer view.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 101

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 101

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. This helps answer the important questions that shed light on the larger picture.

Optimization 122

Optimization Analysis Comparison Opt-in 122

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Rely on common, visible data AI can integrate and automate access to real-time customer data so employees can make informed decisions in the moment.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92