Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Plus, marketers can use AI to target the best days and times for the highest engagement.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Enhanced targeting. Increased ROI.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 98

Paid Search Agency Features Personalization Ads 98

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. It’s an ideal platform to introduce your brand’s offering to prospective customers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Budget Programs 103

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 103

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Business 118

Contently

APRIL 25, 2023

Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Automated Ads Automated ads are an efficient way to reach your target audience. Fully Customized Ads Fully customized Facebook ads empower you with unparalleled control over your campaigns.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

Features 103

Features API Customer Satisfaction User-Generated Content 103

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care. Non-retail media platform.

Advertising Agencies 79

Advertising Agencies Media Verticals Paid Search Agency 79

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

FEBRUARY 15, 2024

Audience engagement is any interaction between your target audience and your brand. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Trade Press Services

FEBRUARY 26, 2024

Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce. This means that the foundation of effective social media outreach is a well-defined target audience and content that directly addresses their pain points. It starts with a keen understanding of B2B buyer behavior.

Trends 106

Trends B2B Thought Leadership B2B Thought Leadership 106

Top Rank Marketing

NOVEMBER 6, 2023

In B2B marketing, market segmentation is the process of separating your target audience into groups with common characteristics. That’s why it’s crucial to gather comprehensive and accurate information about your target audience. A diverse range of sources can help you gather more data and cross-verify the data you already have.

Segmentation 115

Segmentation B2B Marketing Planning B2B 115

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. It can optimize content and assist with the creation of digital strategies. Please format this list in a bullet format.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online.

Social Media 123

Social Media Personalization Media Work Management 123

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. This leads to higher conversion rates and customer loyalty.

Segmentation 111

Segmentation Buyer Personas Customer Satisfaction Psychographics 111

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. They can also find behavior patterns in target audiences.

Classified Ads 96

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 96

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Paid Content 84

Paid Content Campaigns Allocation Marketing AI 84

SocialPilot

JANUARY 21, 2024

Boosting a post can help you grow your audience, increases engagement and build brand awareness. We will also suggest the best tool out of some facebook tools that will help make the process a cakewalk for you! And more importantly, you’ll have better chances of reaching your target audience. How to Boost a Facebook Post?

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62