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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts.

eCommerce 292
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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This was through tactics, such as direct one-on-one communication. B2B Marketers Hesitant to Adopt an Omnichannel Approach.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why BuzzSumo?

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). The exact tactics and their execution are very likely to vary depending on business type and industry.

Tactics 239
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The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 7 tactical worksheets to help you start integrating customer-power into each of your departments.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Every action our customers perform online today can be a gateway to a new business opportunity. No matter the page, they should flow naturally as a next step for customers to submit their information. We all understand that the next step for B2B customers won’t always be to buy. But what comes first is the lead.

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How AI can help create bespoke customer experiences

Martech

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. It’s not just an add-on tool but a fundamental game-changer in crafting bespoke customer experiences. And, these days, that’s what it takes for businesses to win — and keep — loyal customers. In your inbox.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact. Join us for the fourth amazing episode in our Salesforce efficiency series!

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. The most effective lead generation tactics. Why helpful, non-promotional content is the key to lead generation success.