customer help strategy 
Zoominfo
JULY 5, 2023
Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration.
Webbiquity
AUGUST 22, 2019
According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base.
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Outreach
APRIL 22, 2021
Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.
Televerde
JULY 29, 2021
While this is excellent news, there are still many factors to consider when it comes to meeting the needs of your customers in a way that sets your business up for success. The last thing you want to do is to skimp on customer experience because you’re hustling and bustling to keep pace. Are you ready for the future of travel?
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. On the surface, this is an accurate statement.
Marketing Insider Group
MARCH 25, 2024
Neglect her, and your strategy is as good as checkmate. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects.
Webbiquity
APRIL 18, 2024
It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time. This keeps your clients onboard longer.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. It’s the missing piece to any ABM strategy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. Let’s introduce gifting.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Speaker: Ruth Stevens, President of eMarketing Strategy
The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Why helpful, non-promotional content is the key to lead generation success. How email and social media can supercharge your lead generation strategies.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
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In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 7 tactical worksheets to help you start integrating customer-power into each of your departments.
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? A strategic ABM gifting campaign can help. It will help you stand out from the crowd and increase your chances to connect. How do you connect on a more personal level?
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