BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Dialogtech).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Video Marketing Stats About Your Audience 10.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Check out these current CRM stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. Zippia ) 84% of digital marketing leaders believe AI helps with personalization.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Sprout Social

SEPTEMBER 14, 2020

By looking at your social data from 2020, you can identify what types of content will resonate with their audience and areas for improvement when it comes to social customer service. As your team starts looking to the future, here are five key stats from the 2020 Sprout Social Index that you need to keep top of mind when marketing in 2021.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

LeanData

FEBRUARY 4, 2022

It’s your time to first contact, and it’s helpful to think of speed to lead in terms of the following equation: Lead Response Time = Lead Processing Time + Representative Response Time. They also respond instantly, immediately helping your leads progress in their customer journeys. . Cadences/Sequences.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Leads 98

Sprout Social

MAY 5, 2020

And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring forward and put into action. Action item: Social media is often the first place where customers will turn to for product and service information. Download the Sprout Social Index™.

Stats 133

Stats Business Lead Scoring Lead Ranking 133

Hubspot

JANUARY 6, 2021

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. 11 Stats That Make a Case for Landing Pages.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Bannerflow

SEPTEMBER 27, 2021

How can a data feed help to personalise your campaigns? How can a data feed help to personalise your campaigns? One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. What are the top performing display ad sizes?

Display 98

Display Stats Advertisements Advertising 98

PureB2B

APRIL 26, 2022

The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. The most successful B2B tech companies craft a rich library of content to educate their prospects about how they can help solve the problems they’re facing.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

PureB2B

MARCH 8, 2022

The following conversion metrics should help you get a better understanding of the entire process. You also have to identify various segments of your total addressable audience, how those segments perceive your solutions, and what you’ll need to do to start a conversation with your ideal customers. Table of Contents 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

The following conversion metrics should help you get a better understanding of the entire process. You also have to identify various segments of your total addressable audience, how those segments perceive your solutions, and what you’ll need to do to start a conversation with your ideal customers. Table of Contents 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Inbox Insight

DECEMBER 21, 2023

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. A third of companies are now using AI, and a significant 84% of these users report that AI has aided them in understanding their customers’ intentions.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. You just need to gut-check your strategy against the right data. In 2021, 14.5%

Social Media 99

Social Media Stats Webinar Metrics Media 99

Hubspot

MAY 28, 2020

Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Hubspot

MAY 12, 2020

So, how do we bridge the gap to better help our sales teams sell to high-priority clients? Rather than just marketing to a broad target audience and hoping someone calls your sales reps, ABM is a strategy where sales and marketing teams align from the start to create campaigns that cater to their most qualified leads and current customers.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Hubspot

JANUARY 27, 2020

But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. The AR/VR market is currently estimated at $1.6 billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Hubspot

JUNE 30, 2020

After viewing a pleasant and seemingly trustworthy virtual tour, I feel like I've gotten an in-depth and authentic look at the product, as well as thoughts from a previous customer who is an expert on the product. When it comes to smaller purchases, I feel the same way about promotional content created by customers. Stackla, 2020 ).

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Hubspot

NOVEMBER 18, 2020

Sales Leadership Stats. 43% of sales leaders believe customer satisfaction is the top insight for measuring sales performance. B2B Sales Leadership Stats. For more pertinent data, check out these 75 Sales Statistics That Will Help You Sell Smarter. Sales Performance. C-Suite leaders from buying companies are 2.2

Stats 99

Stats Peer-to-peer Work Management B2B Sales 99

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

DECEMBER 9, 2020

Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . From how they build their packages to contract lengths and beyond, customization and flexibility are essential in providing clients with exactly what they need, when they need it. Adaptability is the key to success.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Sellers communicate with customers within Messenger to ask questions, offer support, and more. Get in front of more potential customers. Himalayan Charcoal Routine.

Stats 133

Stats Examples Tips Top of Funnel 133

Sprout Social

MAY 7, 2019

Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. What to tell your boss: Your social team is in touch with customers’ needs and concerns every day, and should be empowered to tell these stories and shape strategies across your business.

Stats 109

Stats Social Media Social Marketing Media 109

Hubspot

FEBRUARY 3, 2020

This will help you better scale your strategies to fit Gen Z, rather than completely reshaping your tactics in costly ways. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sprout Social

APRIL 12, 2022

To help you keep up, let’s discuss the current environment for public relations professionals. Many consumers (80%) expect brands and corporations with a social media presence to interact with their customers in meaningful ways.

Public Relations 107

Public Relations Stats Work Management PR 107

Webbiquity

JUNE 23, 2015

89% of customers begin their buying process with a search engine. The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. 89% of customers begin their buying process with a search engine. The Wonder of Tech ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Sprout Social

OCTOBER 10, 2016

Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. New Instagram stats pop up every day. hashtags per brand post.

Stats 112

Stats Social Media User-Generated Content Acquisitions 112

Ontraport

NOVEMBER 4, 2019

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. One of the easiest ways to track at every stage of the customer lifecycle is through use of UTMs. Stage 1: Attract.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Optinmonster

NOVEMBER 27, 2019

If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. eCommerce Customer Service Statistics. eCommerce Abandonment Stats: Shopping Cart Abandonment. eCommerce Statistics.

eCommerce 81

eCommerce Stats Statistics Amazon 81

Porch Group Media

SEPTEMBER 29, 2020

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 Brands are increasingly turning to customer data platforms as a way to get ahead in such a volatile economic climate. Let’s dive into the stats to get a better understanding. Personalized, Customer Experiences.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

Hubspot

SEPTEMBER 30, 2020

If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers.

Stats 86

Stats InsideView Lead Scoring Lead Ranking 86

Hubspot

SEPTEMBER 23, 2020

While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. 20 Co-Marketing Stats to Know in 2020. This tactic is known as co-marketing. Partnerize, 2018 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Moz

JULY 29, 2020

Data visualization platforms have become a vital tool to help illustrate the success of a body of work. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO. See STAT in Action.

Stats 64

Stats Google API Tagging 64

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 313

Marketing AI Curation Content SERP 313