customer help Product Related Topics 
Webbiquity
JUNE 13, 2023
Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. A new consumer may try out your product at first on an impulse buy. Personalization can help.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.
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Zoominfo
JULY 5, 2023
Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. Sendoso used intent spikes to see which accounts were searching specifically for their product or searching for related keywords like “direct mail automation.”
Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Sell solutions by finding customer pain points, empathizing with them, sharing excellent problem-solving content, and using smart CTAs. Originally, Kodak had it right.
Advertiser: ZoomInfo
talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”
Martech
APRIL 10, 2024
Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. CEO Joanna Milliken Fuel for your marketing strategy.
Martech
NOVEMBER 28, 2023
In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. It’s not just an add-on tool but a fundamental game-changer in crafting bespoke customer experiences. And, these days, that’s what it takes for businesses to win — and keep — loyal customers. In your inbox.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. It helps the website owner gain insight to understand their audience better.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Uncover how to supercharge and expand your Flywheel.
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In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 7 tactical worksheets to help you start integrating customer-power into each of your departments.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Customer-centric approaches are meant to help us put buyers first. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. In this session, Ardath will discuss: Why buyer-driven trumps customer-centric. But do they?
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
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You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products.
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
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