Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Vision Edge Marketing

NOVEMBER 29, 2022

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. To begin, good planning is based on decisions made from a variety of data points. Yes, I Want My Growth Idea.

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Webbiquity

JUNE 14, 2022

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Preparing for the meeting and potential questions will help you and your potential client feel confident. In addition, it helps your potential customers feel better about your future relationship.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. ” Uncertainty is not a flaw in our plans. It is a fundamental aspect of our reality.

Training 242

Training Work Management Paid Search Agency Analytics 242

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. People support what they help create and what solves their problems. Are your marketers overwhelmed?

Planning 106

Planning Business Work Management Word of Mouth 106

Martech

APRIL 17, 2024

Use customer data to inform email programs. Call on vendor and tech partners to help us succeed. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Here’s what I was looking for: Stop depending on batch-and-blast. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Swift Market Entry: Creating a plan that your organization can realistically follow ensures everyone sticks to it. By planning every detail of the product launch, you will likely experience fewer mishaps.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Work Management 108

Work Management Planning Marketing Management Deliverability 108

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

Planning 139

Planning Marketing AI Customer Surveys Guidelines 139

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. We are here with 7 super tips that will help you increase your social media conversions. If your aim is to convert followers into customers, focus on increasing your productivity. But don’t worry. The result?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. This means understanding what drives them, what they need, and—most importantly—how your product or service can help them.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. This involves exclusive events allowing customers to interact with the product, coupled with elements like entertaining videos or unconventional launch venues. Blend education with entertainment, creating an experience.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Rely on common, visible data AI can integrate and automate access to real-time customer data so employees can make informed decisions in the moment.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Business 112

Business Analysis Work Management Forecasting 112

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. In this blog, we interview our new General Manager, Andrew Jones to find out more about his vision for ClickDimensions and to uncover exciting plans coming for 2024.

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. Before joining Seismic, she was a Seismic customer who implemented a global instance of Seismic Learning. We recap our Shift discussion below!

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

Allocation 87

Allocation Marketing & Strategy Business Forecasting 87

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Some of the tools in our list allow you to set your planned weekly schedule first so that you don’t have to select a date and time manually.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. This type of strategy focuses on generating repeat business from your existing customers. Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Here are five must-haves as you build out your marketing plans.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together. Download the guide 1.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

APRIL 15, 2024

Please include specific examples of where the deep link should take a customer in their journey and what messages should be in the push notifications. Format) Please include specific examples of where the deep link should take a customer in their journey and what messages should be in the push notifications. Please keep answers simple.

Deep Linking 81

Deep Linking Best Practices Marketing AI Class 81

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Have you applied predictive analytics techniques to forecast future trends or customer behavior? Prompt: Interview questions? Here are a few examples: 1.

Business 89

Business Best Practices Marketing AI Forecasting 89

Martech

JANUARY 25, 2024

3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. In my company, we spent 2023 looking for AI tools we could use to help us in our business. Being aggressive on change can help you keep that new-year smell around longer!

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Salesforce Marketing Cloud

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. Good AI needs good data. So, where do you start? Get the guide 1. Williams-Sonoma, Inc.,

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 118

Planning Allocation Process B2B Marketing 118

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” It uses generative AI to provide insights and recommendations for sellers.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80