Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 111

Martech

SEPTEMBER 21, 2021

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. First, a moment of silence for the open rate. Why we needed to kick the open-rate habit.

Open Rate 127

Open Rate Email Marketing Planning Click Rate 127

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Optinmonster

APRIL 17, 2023

In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Are you trying to reengage dormant customers? Nurture new leads?

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

SendX

FEBRUARY 4, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

KoMarketing Associates

MAY 1, 2018

As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients. Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers.

Personalization 125

Personalization CMO Open Rate Paid Search Agency 125

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

KoMarketing Associates

SEPTEMBER 13, 2022

About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Nearly 31% believe it may help them better understand their customer lifecycle. However, the median open rate is 24%, which is an increase of 3% from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Automation helps you offer personalized content at scale.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Webbiquity

MARCH 30, 2024

That starts with identifying and really understanding your ideal customer. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. Test sending them out at different days and times during the week and watch your open rates to see what schedule works best with your audience.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Act-On

OCTOBER 4, 2023

That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Automated nurture flows.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JANUARY 25, 2022

Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. Click-through rate (CTR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But wait, isn’t that the same as open rate?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. It helps you tailor your content promotions to specific audience groups, boosting your content’s relevance and engagement. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. In 2022, the brand opened its first five retail stores. and the in-order rate is up 22.5%.

Enterprise Management 90

Enterprise Management Purchase Work Management Marketing Management 90

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

ClickDimensions

AUGUST 1, 2018

A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. These technology platforms include a wide variety of features that can be used to enhance the customer experience, including those outlined below. Email marketing.

Marketing Automation Services 56

Marketing Automation Services Marketing Management Marketing Automation Automation 56

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5%

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98