KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Some of the major metrics I would recommend for almost all digital marketing campaigns include: Referral Traffic.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. ANYTHING ELSE YOU WOULD LIKE TO ADD?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Valasys

MAY 24, 2021

This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth. What is Digital Marketing? Digital marketing is the achievement of marketing goals with the help of digitally advanced media and technologies. Helps in knowing online audience-.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Outbrain

NOVEMBER 16, 2022

Here are some video creation tools to help you. Here’s a flowchart to help you decide. For those of you in the B2B market, LinkedIn Ads is probably your essential paid traffic source. Even so, when done right, LinkedIn is an investment that can pay impressive returns for B2B marketers. Google Ads. LinkedIn Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Navigate the Channel

JANUARY 30, 2018

The quest to convert target customers into clients is never-ending. If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. These are the prospects who are most inclined to transition into loyal customers.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Survey your customers.

Online Marketing 100

Online Marketing Planning Blogger Template 100

Webbiquity

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Biznology

MARCH 9, 2016

There are risks in the above approach however, potentially resulting in more discerning online customer reviews, or even a negative backlash for unanticipated demands not being met. Even in the case of actual or contrived scarcity, planned or inadvertent, you can employ tactics that help you profit from the mistake or omission.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Hubspot

JANUARY 5, 2021

So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.". Educational videos are great added-value content because they help audiences in their day-to-day lives. "The growth of social media is causing the human attention span to become shorter and shorter," he said. "So,

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. The common denominator across them will be customization. Here are the top four trends for online marketing in 2016. It’s 2016 already!

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Hubspot

AUGUST 30, 2018

If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities. If you want to host events for your own customers, you have a ton of options. If you're not sure where to start, ask your customers.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. Do you have enough content types that cast a wide net and help increase visibility? What if you’re the underdog?

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? This always helps me see where I need to spend my energy and time to improve next year’s results.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. 90% of customers trust recommendations?from

B2B Marketing 296

B2B Marketing B2B Thought Leadership B2B Thought Leadership 296

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Biznology

JANUARY 12, 2012

What are the 5 steps to online marketing success in 2012? Help your team understand your objectives. Help your team understand your objectives. Targeting the wrong customers? Assuming the world doesn’t end in 2012, this list will help you ensure success for many years to come. Get your team in order.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Many academic writers online are using email list segmentation to know what students of what level of education to target. Start by answering the following questions: Who are your target customers? What are they looking for?

Segmentation 353

Segmentation Practices Best Practices Click Rate 353

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. More MarTech experts to follow: ABM AI and marketing B2B CDP Content Customer experience Digital transformation.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Marketing Insider Group

JULY 15, 2020

In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. Invest in Online. Customers want to see proof. . The Search Is On.

Paid Content 283

Paid Content Trends Planning Cost Per Click 283

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Marketing Charts ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

OCTOBER 25, 2012

If you think online marketers like analysis, you’ve never met a baseball fan. And customer segments. Winning might not be the only thing, but whether it’s your marketing, your business, or your favorite baseball team, let’s face it: losing sucks, Happily, the teams in the playoffs offer a model that works for any business.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Business customers also typically put a great deal of research and consideration into the purchases they make.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Industrial Marketing Today

JULY 25, 2011

That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. Most of us are familiar with selecting a color from a drop down menu or a swatch when we go shopping online for clothes.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60