Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. I’ve known Chris Jeffers for years, but 2019 saw his major move.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

MAY 29, 2013

You want to be seen as not only up to date, but trustworthy and helpful. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. Sort of like the Boy Scout law. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

PureB2B

MAY 30, 2022

All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. Nothing beats being able to send an email or call your ideal customer directly. You’ll need to request a demo and then will receive a custom quote based on your data requirements.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120

B to B netFactor SEM Media 120

WebMarketCentral

DECEMBER 8, 2008

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys ReadyContacts LEADSExplorer 20

Martech

JUNE 27, 2023

Provide customer service. What are your customers and prospects looking for? 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. You can do a look-up by hand or use automated processes from providers like NetFactor.

Marketing Websites 97

Marketing Websites Marketing Management Peer-to-peer netFactor 97

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40