Salesforce Marketing Cloud

JUNE 21, 2023

Each time, I’ve centered myself on some core practices that help me explore what’s new without losing my grounding. Start by understanding users’ work challenges and build systems that improve the customer experience. It’s crucial during these times to answer questions, provide feedback, and offer resources to help them succeed.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Leverage Neuroscience and AI to Help Sales Grow. We can help you.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

JANUARY 12, 2022

“At xiQ, our machine learning algorithms are trained on proven behavioral science methodologies to make the most appropriate and individualized recommendations at the right time, helping sellers close 24% more deals.”. Instead they can focus on engaging customers and prospects,” stated Ahmed Mazhari, Chief Growth Officer at Genpact.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. And a lot of innovative technology to help transform online events from “same old” to something special.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

MAY 12, 2021

B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. These are relationships that pay off. Why You Should Build a Brand Community.

Communities 122

Communities Ad Building Brand Identity Branding 122

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

Adobe Experience Cloud Blog

MAY 13, 2019

This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages with the brand. Here are five ways that email marketing can help in an omnichannel marketing approach. . Customer rewards. Wrapping up.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior. The only risk is the time you’ll invest evaluating the platform. Also: no plugins!

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. Using microsites as part of an ABM nurture strategy for top tier accounts. Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. People want help; people want partnerships,” said Poe. They want more thoughtful and educational content to help navigate this new normal.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClickDimensions

APRIL 16, 2020

As an example, some businesses may focus more heavily on customer retention than acquisition during this crisis. Determine how you can help. We only need to look to the frontline healthcare workers in this crisis to see some inspiring examples of businesses stepping up to be helpful. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Was my OOO any match for Jay’s?

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. It takes practice to craft stories that sell a vision to potential customers. Ultimately, the personas and stories we create help prospective customers make purchasing decisions.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SendX

MAY 30, 2019

Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. Existing customers spend 67% more money on your business than new customers. Customers gained via word-of-mouth would boost your profit margins by 25%. The invite email!

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Heinz Marketing

APRIL 9, 2020

The same app you would have used in person can keep people engaged during your virtual event as well – especially the customized agendas, alerts when their sessions are starting, networking tools, social integrations and more. Help them, and others, see the fun and human side of their peers. In the content?

Peer-to-peer 107

Peer-to-peer Communities Microsite Ad Building 107

The Point

DECEMBER 16, 2013

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Seismic

NOVEMBER 7, 2022

Being a leader is important to us, but even more important is how we scored in criteria that we believe really matter to our customers – mission accomplished! So, why do we think this matters to our customers and those considering a sales content solution? Our team here at Seismic is a competitive bunch. We’re excited. We’re ready.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Content Marketing Institute

MAY 22, 2018

HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist. The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes. Targeted tips to help you optimize your content’s performance.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

xiQ

MAY 14, 2020

It enables sellers to custom-tailor their pitches and radically improve how they build trusted relationships with their buyers. By understanding their prospects and clients xiQ helps B2B marketers and sellers develop empathy,” says Sheikh. Since the pandemic induced lockdowns, events and in-person meetings have been cancelled.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Seismic

MAY 17, 2023

Why content personalization matters For starters, personalized content matters because it’s important to your buyers.Content marketing is a critical tool that helps sellers build relationships with their prospects. Let’s take a look at a few sales enablement tools you can use to create personalized customer experiences.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Your brand values can help you: Attract and retain employees who are a cultural fit. Make aligned decisions. Sprout Social.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

Buffer

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. And it also helps me have an inflow of hiring and collaboration opportunities.” So we’ve created Social Proof, our series on personal branding.

Rules 112

Rules Personalization Brand Identity Branding 112

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Leverage neuroscience and ai to help sales grow. We can help you.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Sprout Social

MARCH 10, 2021

Zendesk is a service-first CRM company that builds software designed to improve customer relationships. They are helpers, they serve helpers—helping people is in their DNA. So they know firsthand that being helpful can be hard work (I spy an insight). If it helps, read your messages out loud. Find the insight.

Work Management 91

Work Management Marketing Management B2B Thought Leadership Microsite 91

Litmus

FEBRUARY 21, 2022

What can companies do to create personalized engagements that customers expect? Michael: Be clear on if you’re personalizing for the sake of saying you’re personalizing with your teams, or if you are truly giving value to the customer. . Customers are gravitating toward companies that support socially important endeavors.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Don’t have the budget to work with YouTube influencers?

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

xiQ

MAY 19, 2020

Carbon Design’s unique understanding of leveraging emotional appeal to the buyer’s psyche and xiQ’s unique ability to predict the buyer’s personality type helps us conceive, design, and develop content that transforms B2B marketing and sales,” says Scott Gillum Founder, and CEO of Carbon Design.

Design 62

Design Account Based Marketing Personalization Planning 62

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Providing value to the user before they are your customers is critical. You have to help prepare for it because it’s expected. It can’t be abstractions. We see so many abandoned experiments in marketing.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

xiQ

APRIL 4, 2022

G2 defines Sales Intelligence Software as solutions that “help companies use internal and external data to increase sales and improve sales processes. Marketing account intelligence software, as defined by G2, compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? It’s a well known fact that acquiring a new customer can cost five times more than retaining an existing customer. Enter customer marketing. What is customer marketing? From lead scoring to customer scoring.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. Bring Team Members In.

Content 70

Content Microsite Interactive Marketing Design 70

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. Explaining to your customer why this is important to your business, and how it will ultimately fuel continued growth, is a great way to frame your message.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Hubspot

NOVEMBER 11, 2020

Help Scout. Help Scout. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101