Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. 86% of event organizers plan to schedule more or the same number of in-person B2B events next year as this year.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Responsive customer support.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Optinmonster

APRIL 22, 2024

Great content has the power to attract the right audience, engage with them, and turn them into loyal customers. Before you create your content assets, make sure that you have a deep understanding of your ideal customer. A great way to do this is with the customer avatar exercise. The reverse is true, too.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. We’ve got three reasons why.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

Advertisements 97

Advertisements Advertising Allocation Planning 97

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Optinmonster

DECEMBER 5, 2023

Do you want to know which are the best social media management tools? Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. People support what they help create and what solves their problems. Are your marketers overwhelmed?

Planning 103

Planning Business Work Management Word of Mouth 103

Navigate the Channel

JUNE 25, 2023

Considering these factors and despite control measures to avoid it, your company is going to goof up—maybe badly—with its customers, employees or vendors. But luck isn’t a horseshoe over your building’s front door or fingers crossed when your team goes out to connect with customers. A big plan. A crisis communication plan.

Work Management 123

Work Management Marketing Management Paid Search Agency Companies 123

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Lead Gen 93

Lead Gen Paid Content Social Media Sales Qualified Leads 93

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Work Management 105

Work Management Planning Marketing Management Deliverability 105

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 103

Optimization Ideal Customer Profiles Customer Surveys Communities 103

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. Growth hacking tools help you achieve goals faster and with minimal spending. In this section, I’ll talk about 8 tools that are designed to enhance your brand awareness and attract the right kind of customers to your business.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Join Enterprise Lite to work with all of these analysts and influencers! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. This type of strategy focuses on generating repeat business from your existing customers. Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Optinmonster

FEBRUARY 8, 2024

These days, content creation is the engine that drives your business reputation and helps you make sales. And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it. Pinterest Pinterest is a visual social media site that works by letting users pin content to boards.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. In this article, I’ll share the best social proof tools that can help you boost website engagement and improve sales. What Is Social Proof and How Does it Help With Conversions?

Tools 68

Tools Work Management Marketing Management Best Practices 68

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Social media has become the first stop in product research.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Rely on common, visible data AI can integrate and automate access to real-time customer data so employees can make informed decisions in the moment.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 Join Enterprise Lite to work with all of these Retail influencers! Join us today ! Salih, DBA Score: 35.33 26 Michael LeBlanc M.E.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 77

Social Media Media B2B Advertising Agencies 77

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

MKT1

DECEMBER 12, 2023

Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy. How to choose channels that are a fit for your growth marketing strategy How to determine if a channel is working Part 3: How to plan and execute campaigns - this newsletter!

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111