Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. With over 8.5

Keywords 105

Keywords Research Traffic Lead Scoring 105

Spiralytics

AUGUST 31, 2023

In fact, by targeting low-competition keywords, you can tap into a niche market and reach a specific segment of your target audience who may be more likely to convert into customers. Utilizing keyword research tools can provide valuable insights into competition levels and help identify low-competition keywords.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Marketing Insider Group

MAY 24, 2023

Advanced tips don’t just help you research. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic. This feature can also help you uncover competitors and potential partners. This advanced Google search tip can help you avoid branded search results or irrelevant locations.

Search Marketing 301

Search Marketing Google Optimization Tips 301

seo.co

NOVEMBER 22, 2021

Low-volume keywords have a high value as they help you target terms that are very significant to your audience. A realistic approach is vital, so keep in mind there might not be thousands of new users every month, but you do have a good chance of ranking for that term resulting in that limited number of users converting into customers.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Personalized Outreach with User Data. Leverage Live Chat for a Personalized Experience.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

ClearVoice

SEPTEMBER 12, 2022

It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords. Long tail keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. The average voice search query is about 29 words long. Overall, this helps increase traffic to your page. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Top Rank Marketing

FEBRUARY 5, 2024

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

seo.co

MAY 15, 2023

They also make up the majority of the long tail, which is now more likely to be dominated by machines. That is, your business should include 5-star ratings from the likes of Google, Yelp and local review sites, creating an even greater layer of trust from your potential new clients, customers and patients. ” etc.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

Marketing AI 100

Marketing AI Merchandising Enterprise Management Long Tail Marketing 100

chiefmartech

JANUARY 25, 2022

As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. Of course, this helps motivate their competition to follow suit. Creative uses by customers inspire new features for the integration by the product providers, who are also each learning from each other.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Zoominfo

MARCH 17, 2021

It can also help build your credibility, which encourages more people to subscribe to your service. However, for more competitive keywords, you should opt for less competitive long-tail phrases. A reliable SEO checklist also helps optimize your content to make it more search-engine friendly and help it match user intent.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Navigate the Channel

DECEMBER 20, 2023

Audience Building: Attracting and nurturing potential customers. Keywords are the bridge that connects your ads to potential customers actively searching for products or services. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. It can help you deliver the best content consistently and creatively. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP).

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

NOVEMBER 17, 2021

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

Organization 118

Organization SEO Ideal Customer Profiles Long Tail Marketing 118

seo.co

MARCH 14, 2022

Below are some helpful tips that will show you how to properly optimize your website for voice search. Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

Marketing Automation Services 119

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 119

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

MAY 3, 2022

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Image via BigStockPhoto.com. Conceptual Understanding.

Long Tail Marketing 151

Long Tail Marketing Elasticity Tips Public Relations 151

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Huptech Web

AUGUST 11, 2023

Have you ever felt like your website is just one of many and that it’s hard for potential customers to find it? Customers are looking for a product or service like yours on their computer. This will help more people find out what you have to offer. They type in a few words hoping to find what they seek.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

accelerate agency

MAY 17, 2022

Effective content marketing helps establish your brand as an authority in your field. It helps to build trust with those who consume your content and who may then become customers. High-quality content will help meet real user intent and so please Google. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Effective content marketing helps establish your brand as an authority in your field. It helps to build trust with those who consume your content and who may then become customers. High-quality content will help meet real user intent and so please Google. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Scoop.it

MARCH 21, 2023

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Only B2B

MARCH 10, 2022

It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Content syndication will help you gather more leads, how?! Long Tail Keyword. Content Syndication. Final Words.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Brightedge

OCTOBER 27, 2021

Regardless of their position in the website hierarchy, category pages feature multiple ways of sorting products, and their primary purpose is to help the user learn and discern between products, brands, price points, etc. Put more simply, they help shoppers shop. Why Focus on Category Pages? How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. These types of searches are most common and not very likely to lead to a purchase.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

ClickDimensions

OCTOBER 24, 2023

AI simplifies the process of: Building Websites: Platforms like Wix ADI and Gridbox use AI to create and customize websites, reducing the need for extensive coding knowledge. Personalized Customer Experiences AI enables SMBs to deliver personalized experiences to their customers, fostering loyalty and increasing conversions.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

SmartBug Media

AUGUST 12, 2020

Local SEO : If you work for a manufacturing facility (such as a steel manufacturer) that can only supply products to certain areas or has predetermined boundaries defining which leads you can convert to customers, a local strategy is recommended. industry publications, your suppliers, your customers) want to link their content to yours.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Martech

SEPTEMBER 6, 2022

All is not lost and there are ways to help you navigate these new changes. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. iOS still dominates ad spend market share — here’s why. Prioritize conversion events.

Privacy 113

Privacy Advertisements Advertising Tips 113