Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. link] The post Can we use AI to further humanize our B2B Brands? Wilson, M., & Ferreira, J.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Litmus

MARCH 6, 2024

Introducing Link Monitoring in Email Guardian Litmus Email Guardian is the only solution that proactively monitors your emails so you can protect them from the unexpected. With the addition of Link Monitoring, Email Guardian will also let you know about costly broken links. Start your free trial today !

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. It’s here that we, as marketers, must tread carefully. Wilson, M., & Ferreira, J.

Ethics 52

Ethics Brand Identity Branding B2B 52

Martech

MARCH 5, 2024

One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Intent 92

Intent Phishing Barriers Vendors 92

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SmartBrief - Marketing

MARCH 7, 2024

Relevance will help prevent content from getting lost in our culture of mindless scrolling. Use links to your advantage. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. Refine Google Analytics. Ask your audience.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

SocialPilot

JANUARY 21, 2024

Now you have a page that you can customize and add to. You can customize your Page to suit your business’ message. But, just in case you get confused on the way, here is a customization guide: Note : Before you begin customizing your Page, just remember to create a username so it’s easier for you to link to the Page from your website.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Today’s transcript will be live by 8 a.m. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. Back to the customer “A lot of our customers are incredibly complex, large, global organizations who sell hundreds of thousand of products to millions of customers, ” said Gosek.

Enterprise Management 89

Enterprise Management Marketing AI Work Management Marketing Management 89

Unbounce

MARCH 22, 2022

Sure, headings help when it comes to finding something particular on a page. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page. Not only that, but anchor links can also help nudge your visitors along in the conversion process.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. Algo adopted a large language model (LLM) to help onboard new CSRs faster. That’s where RAG can help. Enter retrieval augmented generation, better known simply as RAG.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

ClearVoice

APRIL 5, 2024

This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now. Maybe you’ve some expired links that are affecting your SEO. Audit your links. Create or update your customer profiles. Update your customer personas accordingly.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Launch Marketing

MARCH 9, 2022

While this might not tell the full story, it rings true that email automation is a crucial factor in marketing strategies and a key component of improving the customer experience. Automated emails are most often the result of a customer action that takes place, in most cases, on your website. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Martech

MARCH 11, 2024

Link Google Analytics accounts to organizations. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Why we care.

API 94

API Doubleclick Google Marketing Analytics Tools 94

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Excluding Google signals from reports and explorations. Why we care.

Features 115

Features Marketing Analytics Tools Google Demographics 115

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Lenny's Newsletter

SEPTEMBER 7, 2023

She also helped the team through the journey to find product-market fit and built the team that drove Figma’s unique bottom-up growth motion. Find the transcript for this episode and all past episodes at: [link]. She led Figma’s early GTM strategy from stealth through monetization. Tough Conversations.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. While this approach can work well for fewer articles, manual linking becomes more complex and demanding as the volume of articles on your site increases.

Marketing AI 103

Marketing AI Content Work Management Loyalty 103

Launch Marketing

APRIL 10, 2024

Regardless of the platform, your audience, potential customers and partners are all on social media and you need to be there with them. While you most likely will not reach billions of people on social media, it does provide a vast net of prospects, partners and customers to share valuable information with. Portray Customer Stories.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 132

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 132

Litmus

MARCH 6, 2024

Then, use persuasive design and psychological triggers to help guide people toward the action you want them to take. This upholds expectations and helps build trust for the long haul. Consider verbs that tease in your CTAs No amount of design can help a poor call-to-action (CTA). Think of your email’s main goal.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Scoop.it

DECEMBER 28, 2023

Moreover, this knowledge can also help you adjust your brand’s voice and tone, ensuring that your ecommerce brand personality comes off as relatable and professional. If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. UTM tagging, or data we add to call-to-action links, etc.,

Ideal Customer Profiles 107

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 107

BOP Design

OCTOBER 20, 2022

Your logo, company mission, tone, type hierarchy, color palette, and approved brand visuals are all used to create a custom yet scalable website framework. Not only does this framework help keep things visually consistent, but it helps keep your website scalable so you can add new content and pages when needed. Link styles.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Optinmonster

APRIL 24, 2024

Email marketing is one of the best ways to engage with visitors and turn them into customers. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. You want to make sure your subscribers never interpret your emails as spam, and double opt-ins can help.

Opt-in 59

Opt-in Opt-out CAN-SPAM Deliverability 59

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. You can even use AI to help you automate it. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Quick Links: 6 Common Social Media Security Risks. Never Log in Using Unknown Links.

Social Media 125

Social Media Phishing Marketing Management Media 125

DAGMAR Marketing

APRIL 5, 2024

Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges. A marketing mix model calculates the overall effectiveness of marketing campaigns and helps you unlock optimum budget allocation.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. But major challenges remain. Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google Analytics is a good tool to help with this exercise. Tools such as SEMrush and Ahrefs can help you analyze how your competitors rank in SEO and what keywords they are using. Internal Links.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127