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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). The advantages of Fathom over UGA , from data retention and accuracy to speed, privacy, real-time reporting, and customer support are compelling. What to do? all blog posts) Yes(?)

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

We’ll help you answer this question and build a B2B MarTech stack to streamline your marketing efforts and accelerate your reach and growth. LeadLander 7. By analyzing social media data and online trends, SparkToro helps marketers make informed decisions about content creation, audience targeting, and overall strategy development.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." Based in the U.K.,

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. Just knowing that someone from IBM visited a website won’t help much, since Big Blue has offices all over the world.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The answer – it doesn’t change it, it helps it. Customers will expect price increases at their next renewal. .