ViewPoint

FEBRUARY 28, 2018

An RPO specializing in customized management of talent. Managed services that include network monitoring and management, help desk, back-up and disaster recovery to maximize security and minimize downtime. IT systems and services to help ensure business continuity and disaster recovery.

PointClear 120

PointClear Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

JULY 15, 2014

We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company. By Chris Tratar, vice president of product marketing, SAVO.

Paid Search Agency 120

Paid Search Agency Companies Marketing Management Order 120

ViewPoint

JUNE 10, 2014

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling. ” Marketing Strategy'

Analytics 120

Analytics Contacts Validation Marketing Strategy 120

ViewPoint

APRIL 19, 2017

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. No one defaults to prospecting.”. Spend more time with fewer prospects.”.

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

AUGUST 29, 2013

The focus of this ebook is to help salespeople create a healthy pipeline by organizing, identifying, and engaging with prospects. Do You Know Your Millennial Customers. Today''s digitally raised generation are quickly becoming the customers and sales reps we interact with every day. Via Radius. Via Score More Sales.

B2B Sales 120

B2B Sales PointClear Tips B2B 120

ViewPoint

FEBRUARY 16, 2016

Eventually, the pain point will be an opportunity to transition into a discussion around how you can help alleviate those challenges. If you can present a reasonable, achievable, and helpful solution to assist that prospect to increase their revenue or decrease their spending, you’ll bet they will be listening.

Sales Leads 159

Sales Leads Sales Qualified Leads Leads Lead 159

ViewPoint

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs. Ask yourself who your customers are.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

ViewPoint

JUNE 21, 2018

PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. I can add value by walking you through the process and customizing the calculator with you. It can help you too. Guess what.

Lead Ranking 120

Lead Ranking Sales Qualified Leads PointClear Lead Scoring 120

ViewPoint

MAY 5, 2017

Prior to InsideSales.com, Mike helped drive growth strategies for leading products, such as GoToMeeting and GoToMyPC, as vice president of product marketing, marketing strategy and operations for the $730 million SaaS division at Citrix. InsideSales.com enterprise customers include ADP, Microsoft and Groupon.

Marketing AI 136

Marketing AI Marketing Analytics Tools Top of Funnel Enterprise Management 136

ViewPoint

JULY 30, 2013

In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. That’s right: the more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

JANUARY 16, 2018

Why focusing on the customers changed her life. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

ViewPoint

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Social Megaphones, Trustability and Great Customer Experiences.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

JULY 26, 2018

While she has listened to the program and gotten an idea of its possible uses, getting the script in her hands is tremendously helpful. Because a customer was on this program, she looks for direct quotes that can be used for testimonials. The Rev.com transcript gets back to her in 9 hours or less at an average cost of $1.00

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

MAY 16, 2013

Tap CRM to Give Your Customers a Pleasant Surprise. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers. Using CRM intelligence about customers’ desires and needs, businesses should create personalized experiences and rewards that match their interests.

B2B Sales 120

B2B Sales PointClear Google Cold Calling 120

ViewPoint

FEBRUARY 23, 2018

PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Intimate customer tribes over impersonal mass markets. Small experiments, testing and data, intimate customer tribes, engagement and transparency? Let us help you light the fire. Since 1997, we’ve had 3.6

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

FEBRUARY 16, 2012

My research revealed how people like Laura Messerschmitt of Intuit are convincing more and more customers to sign up for their Online Payroll product. I discovered how Wisconsin's AnchorBank and the Queensland Teachers' Credit Union are increasing share of customers' wallet and acquiring new customers at record pace.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

SEPTEMBER 9, 2016

If cold calling is a call to someone you have never met before, interrupting their day, BUT if it is well researched, it is to a customer well within your sweet spot, and it is focused on providing insight the customer would welcome but may not be aware of, then this is what top performers are doing every day.

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

ViewPoint

OCTOBER 5, 2018

A good example is a buyer worrying about their customers’ experience in dealing with their company. If the company’s customer experience scores are high, then it may be nice to have it inch up another 1/10 of a point, but it’s probably not going to be a priority at the board level. Can we win? Do we want to win?

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

ViewPoint

JUNE 10, 2016

Our latest blog series outlined 7 truths that CEOs need to know to help them help their sales and marketing teams eliminate wasted marketing spend and increase revenue. Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

ViewPoint

MARCH 19, 2015

A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends. 6) Beacons: Beacons are a way for marketers to engage loyal customers in creative ways and reward them for location-based actions. Marketers must think like technologists and vice versa.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

OCTOBER 1, 2013

A Move Toward Customer Retention. She said she’s seeing a renewed focus on customer retention. There has to be a strategy that helps content do its job.". She says it’s not just about creating content and putting it out there; it’s about creating content that helps people do business.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

FEBRUARY 8, 2016

Matt provided a good deal of detail around each of these roles: Marketing Technologist : “One of the first things I think about is understanding the role of technology in helping to accelerate marketing impact in pipeline development.”.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Be that expert who can help them with their problems by offering solutions.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JULY 17, 2012

One fascinating trend we uncovered recently is that average performing reps tend to gravitate more toward inbound, marketing generated leads—because they view them as easier to close (due to the customer being more than halfway through their purchase process, already scoped out their needs, etc.).

Sales Qualified Leads 120

Sales Qualified Leads Work Management Lead Ranking Marketing Management 120

ViewPoint

SEPTEMBER 6, 2012

Many of these challenges can be traced to a root cause: “Companies haven’t realized how significantly their prospects or target customers have changed, and they haven’t retooled their salespeople to deal with this. Social Media: Know Where Your Customers Are & Use LinkedIn. It’s not about pitching your stuff.”.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

FEBRUARY 16, 2011

This focus helps us refine the use of marketing automation and enhance the arguments for its implementation. So the question this week is, “What if Customer Relationship Management ii had not evolved, where would we be today? Can you give us two benefits of CRM that have helped you personally?

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They need people to help them connect the dots.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

MAY 13, 2016

A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. An inquiry becomes a lead when it: Fits the target customer profile (industry, revenue, number of employees, etc.). Have been qualified as sales-ready. Make Marketing and Sales more efficient.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

AUGUST 2, 2012

One underexplored area that can help to increase collaboration and improve alignment among sales and marketing teams is compensation. The success of this approach hinges, of course, on managers from both teams setting processes and guidelines that help to ensure success.

Sales Qualified Leads 120

Sales Qualified Leads Lead Qualification Buying Cycle High Quality Lead 120

ViewPoint

MAY 8, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

JULY 12, 2017

Our customer service experts will help you with those questions.”. In the meantime, the per-seat average cost is $4,900” (which was 10% less than the competitor’s price). The average install time takes a few hours, and we will personally take you on a tour to answer any questions you have.

Top of Funnel 149

Top of Funnel Forecasting Pricing Price 149

ViewPoint

SEPTEMBER 26, 2012

Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit. approaches, all with examples on how to best utilize customer insight. This 45 minute webinar covers topics that will help you fix what is broken, including the following: 1. the sessions are still available on demand).

Web 2.0 120

Web 2.0 Leads Lead Marketing Qualified Leads 120

ViewPoint

OCTOBER 29, 2013

So.how do they help people generate a higher response from clients and customers than many other companies? Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. Has one of your prospects changed jobs?

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

AUGUST 11, 2015

If we can help marketing managers learn how to ‘follow the money,’ most will do it because we normally do those things that are in our own best interest. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability 1st Edition by James D. Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

MARCH 26, 2015

The list should include: Customer pains you’ve removed. Opportunities you’ve helped customers capture. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Client problems you’ve solved. Actual results you’ve achieved for your clients.

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

JANUARY 22, 2016

Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship. All of their efforts will be focused on converting these accounts from contact information to paying customer.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149