The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JULY 7, 2011

Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Marketing started to play a role in determining not just what the customer needed but also in applying technology to better meet customer needs. At GE, for example, marketing had to gain trust little by little.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

FEBRUARY 19, 2013

What is the profile of your ideal customer? This sounds obvious but for startups it might take them a while until they figure out who exactly is their ideal customer, which can change from the day they set out to actually sell the product until they close their first few deals. Which content pieces were successful in the past and why?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

FEBRUARY 9, 2012

“Increased output is not directly linked to a greater number of leads or customers or higher profit. can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). Combine inbound AND outbound programs. Ensure you have nurturing programs too.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

SEPTEMBER 20, 2011

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional. What a great way to connect with customers and refresh their perception of your brand.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Research and discover your target customer.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Research and discover your target customer.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

FEBRUARY 12, 2009

I hope at least one of these tips can help you get more from Outlook. 4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. It took me a while to get used to this view but it helped me so much that is now my standard view for Outlook.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

NOVEMBER 28, 2011

When helping others with content, I usually start by asking what the goal is. Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products. Big mistake.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Survey your customers. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.”

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). The Customer Buying Cycle Framework. Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. Inbound marketer.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JUNE 1, 2011

But how are processes helping make sure the system works? Here’s the intersting part, because anyone can implement technology to automate what goes out to customers and prospects. Is not about getting more leads or more inquiries, is about getting the right ones and improving the odds of closing a deal at each stage.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

MARCH 24, 2011

A Gartner Group presentation on allocation of Marketing Budgets for 2011 showed that the top three marketing priorites for this year are: Acquire new customers Improve customer retention Support sales including lead generation programs If the budget is there, then maybe more companies will be able to finally put some technology in place to help with (..)

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. Should any special steps be taken in this case? - Should a moderator make opening remarks and help with Questions and Answers?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. would be more helpful. Maybe not so much. Get people to buy our products! Tell them about a new release!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

APRIL 26, 2012

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Understanding the social structure of potential networks is an important part when planning your social strategy.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

AUGUST 16, 2011

Being urgent or a hot topic doesn’t help much though, unless the content meets the needs of the reader. It means talking to customers and prospects, getting out of the building, and learning about the industry you are selling to. Timely Content Perspectives. Content that answers a need will always win. Want some shortcuts ?

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JUNE 19, 2012

Here are a few tips to help you get started. This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. Participate in Your Community.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 12, 2009

Are we losing customers? Are we losing customers? Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 20, 2011

The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process. But don’t just stick with the standard templates, customize them based on your industry, and needs. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in. will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. By keeping in mind the ‘risk’ factor and tailoring all your answers to help the hiring manager lower the risk you represent. Some of these simple gestures go a long way towards helping you land the job.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. Common sense, obviously, but it just helped me see my workload in a different way. are the ones that will help you get stuff done. An Effective Marketer gets things done.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.)

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2009

This will help you in two ways. You can also customize yourself the role if the default ones don’t fit. Right after you do this, delete the em ail. Know What Your Meeting is About Labeling or categorizing your meetings can help tremendously in managing your time effectively.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 7, 2012

So how can you help keep that spark alive when sending email after email? Give them something that makes them feel important and like they are your most valuable customers just because they are on the list. This is true for both the marketer and the recipient. A lot of it comes down to simple creativity.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

NOVEMBER 19, 2013

for captivating audiences with customer stories ( www.makino.com ). Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Runner-Up : Makino Inc., Category: Blog. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

for captivating audiences with customer stories ( www.makino.com ). Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Runner-Up : Makino Inc., Category: Blog. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

APRIL 10, 2012

So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign. Click to Enlarge.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 28, 2015

But you have to insist and enlist the help of the senior sales reps and execs to make sure they support the key messaging and value proposition you are creating in marketing and why the sales decks were created this way.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100