customer help 
LeadSloth
SEPTEMBER 30, 2010
Over 100 Pardot customers from all over North America attended this event. You need hundreds of customers, otherwise you won’t get a reasonable number of people to attend the conference. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.
LeadSloth
FEBRUARY 17, 2010
Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center. Many of today’s customers interact with Social Media. Lead Intelligence. Conclusion.
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LeadSloth
NOVEMBER 16, 2010
Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets.
LeadSloth
OCTOBER 26, 2010
Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. This helps a company automatically meet the buy cycle phase that the lead is in. As such there are a variety of best practices to be followed in order to maximize the use of these systems.
LeadSloth
AUGUST 24, 2010
For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. In your email campaign, start with a couple of educational emails that contain helpful content. My first recommendation is to focus on the most promising customer segments first.
LeadSloth
AUGUST 24, 2009
In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Okay, I made up the part about brewing coffee.
LeadSloth
JULY 10, 2009
Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. This is one of the newer vendors in the Demand Generation market, focused on the SMB market. Jeff Ogden’s Fearless Competitor blog. Upshot Institute.
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