Lattice

MARCH 29, 2016

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

MAY 13, 2016

And MarTech vendors need to be transparent about how they can actually help marketers improve their company’s bottom line. The opposite is true in business as well; vendors have to become more transparent about how they can help customers. Have you seen shifts in your professional life as well?

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

AUGUST 9, 2016

With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. This action will demonstrate an understanding to their specific company and your fit, as well as helping your company stand out in a sea of generic marketing messages. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

OCTOBER 9, 2015

We believe that video helps bring our story to life. For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. We also create videos for post-funnel to engage our customers. Video is an integral part of our overall marketing strategy.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MAY 2, 2016

Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started. Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

MAY 24, 2016

CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). in minutes. What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

DECEMBER 18, 2015

Good news, you just heard about this company called Lattice that offers predictive marketing solutions to help bridge the gap between marketing and sales! Marketing can now create segmentation and customize content for specific targets to improve the velocity of the revenue funnel. So you decide to deploy Lattice.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 100

Lattice

JANUARY 25, 2016

How do we help these employees get to know each other? Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. We fancied up the restaurant with floral arrangements, up-lighting and custom menus.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

APRIL 22, 2016

The goal of the alliance will be to help companies make sense of ABM, assist them in building a winning strategy and deploy the technologies needed to scale their ABM beyond the top 50 accounts, to the top 5,000 accounts in your database.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

DECEMBER 14, 2015

Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans. Companies are using ABM for three main use cases, according to Sangram.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

NOVEMBER 10, 2015

This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. A majority of organizations have rolled out internal training programs that will help develop such skills. It requires creative minds.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 4, 2016

Intent data has become such a hot topic that we dedicated an entire eBook to the topic, and worked with analyst David Raab to help provide some clarity around what you can and can’t do with intent data. On the other hand, intent data can be used in many ways beyond identifying prospects. So its value to marketers is in fact substantial.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

JANUARY 11, 2016

Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. Reportable metrics for each SLA help the marketing operations and sales operations team quickly know when and where there are issues with the lead flow so they can be corrected rapidly.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Once that is all in place, marketers can then focus on building advocates within their active customer bases. “Ever stop and wonder if everything you know about B2B marketing is wrong?” And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 9, 2015

Turning the data into a story paints a picture, and helps people understand they need to resolve difference between these two calculations, as the first means the catastrophe is a definite possibility. This will improve their ROI, and your own company’s revenues once you start seeing an influx of happy, successful customers.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100