B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 30, 2014

Engagement is what helps convince people to buy. But it must be responsive, genuine, conversational and helpful. B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. This creates engagement between buyers and your company.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Does your marketing help your clients and customers? Provide tips and help about their industry, their work? Are your design, colors, website old or shiny and new? ” Do you also feature partners, clients or customers, distributors and others? Does your marketing reflect your clients or customers?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 1, 2015

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” ” It is so important to help the recipient understand how they got on the list.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. Pros of using LinkedIn for Customer Relationship Management (CRM). LinkedIn has a smart phone app that helps you stay in touch on birthdays and anniversaries. But, should you really do this?

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MARCH 18, 2013

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Are your customers, clients, referral sources on social media?

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

SEPTEMBER 18, 2015

You need to understand what value you provide to your customers and then leverage it. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. First you need to know your customers. Why do your customers buy from you? Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? First, know that it’s OK to start or restart marketing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The concept of creating extra touch points with customers and prospects via social media works. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile. Create a Facebook company page.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

MAY 17, 2012

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” ” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

FEBRUARY 14, 2013

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

NOVEMBER 18, 2015

I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. It’s about pinning many things that relate to your product, your industry, your company, and your customers. Most of their customers are women.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 1, 2015

Your marketing consultant should listen to you, ask a lot of questions, and assess your situation in order to customize their marketing recommendations and programs for your business. Great marketing consultants don’t offer cookie-cutter solutions. Marketing is not a one-solution or one-specialty business.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Are you providing more free time for family, hobbies, healthy exercise and/or relaxation?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Did they win awards?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

AUGUST 2, 2013

Who are your customers? You need to know your customers’ persona(s). ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Pemco listened to customers and learned who they are. Marketing Soapbox b2b content customer innovation marketing'

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 17, 2014

A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. I gather this information from the websites, their social media platforms, from interviews and customer surveys. Do you need help analyzing your competition and putting together a strategic and tactical marketing plan that will win market share?

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

NOVEMBER 25, 2013

If your website is still just a static site with stale information – perhaps just an online brochure – it’s time to update it to a dynamic site that attracts and converts prospects into customers. Nurturing leads with online marketing so that they convert to customers? Are you converting online prospects to leads?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

DECEMBER 4, 2013

We need to know our customers and how they access information, both business and personal. We need to add value and engage with customers. If you need help integrating better online marketing with your traditional marketing campaigns, contact New Incite today. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JULY 12, 2013

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. Our Smart Relationship Manager helps you turn your contacts into customers for life. I’m tired. As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. So you should also write buyer personas for each customer segment you serve.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 22, 2013

Over time if your content is valuable enough, your contacts will click through to your valuable content, become engaged, and then convert to customers. Need help with your Inbound Marketing program? We’re Inbound Marketing Certified Professionals and can help you plan and execute Inbound Marketing.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

APRIL 2, 2012

That doesn’t help a business’s (or a blogger’s) credibility. Each blog post will probably take you at least thirty minutes to write, add a graphic, add tags, keywords, a custom description, assign a category and publish. What else can help bloggers be more efficient? How much time each blog post can take.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

OCTOBER 30, 2010

Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. If you prefer to read the instructions, I’ve provided them below.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. What about you?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 24, 2012

Ask your customers for testimonials and recommendations on LinkedIn first. Here are some of the reasons why: In order to get recommendations, you must be connected to your customers. Please tell me you are connected to your customers! Please tell me you are connected to your customers! ).

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JANUARY 15, 2013

provide a custom solution for mobile users. This information can help you decide when to address the issue. Are they converting to customers? Need help addressing mobile marketing? use real time data to target content; 2.) have a consistent, optimized image everywhere, and 3.) Are they engaged?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

OCTOBER 24, 2014

One tip here – share the plans for and the actual campaigns with employees, and large size posters of the creative art for your lobby and include the images in emails such as your newsletter ( customers will see these, too. ). Marketing Soapbox b2b customer marketing results' Your suppliers want to affiliate with success.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

OCTOBER 14, 2011

Will the content on your site help convert visitors to leads and leads to customers? If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business. Is it compelling and valuable to your target audience?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 27, 2013

The findings included the following: 78% of CMOs believe custom content is important for future marketing. You might develop your scoring system by analyzing your top customers and answering questions like the following. What was their situation before they became customers? What was their need? How urgent was their need?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

JUNE 7, 2011

A good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals. What’s your definition of marketing?

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Have companies gone out of business or acquired others?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MAY 1, 2013

In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy. I believe this happens all the time in marketing, not just in product launches ).

Planning 100

Planning Product Buyer Personas Campaigns 100