Avitage

AUGUST 3, 2015

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. Content in multiple languages isn’t new.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

MARCH 7, 2012

At our recent SMEI breakfast we had an excellent conversation on customer — and video — interviews. As a result, I suspected that most B2B marketing professionals don’t have a successful framework for thinking about, much less acquiring, effective customer interviews for marketing and selling content.

Planning 120

Planning Content Case Study Case Studies 120

Avitage

MARCH 7, 2012

They should be worked on well before customer engagements begin, and simply selected and applied to each call. Many are important to help determine who (company and individual) you should be calling on. Her trademarked process focuses on the internal issues the customer must resolve to make a buying decision with ANY vendor.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. Our executive team believes our partners can outsell the competition with our help. The consensus is we need to redouble our efforts to support our channel partners.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. Our executive team believes our partners can outsell the competition with our help. The consensus is we need to redouble our efforts to support our channel partners.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 31, 2013

Want some help? We (and others) can help. Include your go-to-customer (sales) strategy, plans and metrics. What functional and business outcomes would improve? No problem. If you sell through the channel, make sure you include them in your marketing and content plans.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Want some help? We (and others) can help. Include your go-to-customer (sales) strategy, plans and metrics. What functional and business outcomes would improve? No problem. If you sell through the channel, make sure you include them in your marketing and content plans.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

MARCH 19, 2015

Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content, get better outputs from content operations, and better returns on content investments. ” Why Don’t You Get the Most To resolve a problem it helps to understand its underlying causes.

Content 120

Content Vendors Custom Publishing ROI 120

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. But can it help us understand how to do it better? For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

JULY 23, 2012

But work with it and you will experience key insights that will help with both strategy and operations execution. Isn’t this fundamentally what content marketing is about: identifying and providing useful insights to customer’s problems? This 4 minute video will explain the model.

Content 120

Content Guidelines Consulting Planning 120

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Avitage

MARCH 7, 2012

With content marketing, we first have to think about the needs and the pain points of our customers and create content that answers those questions. If we do that right, they then pay attention to us. They then buy from us. They then talk about us. It’s easy to.

Practices 120

Practices Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

Given my commitment to focusing on “being the best“ I found this list especially helpful. ” Aligning with the customer’s buying process is an important starting point, and one we baked into our process well in 2010. Like all good points this post stimulated additional thoughts that I’d like to share.

Buy 120

Buy Process Practices Organization 120

Avitage

MARCH 7, 2012

I’m immediately buying copies for my people and to use with customers. This makes it a good book to share with senior executives and others to help explain “why we’re taking this approach to marketing” We all need that. It’s a terrific introduction and summary of the principles and top level practices.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120