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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Create persona profiles.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Design your campaign with common customer challenges in mind. Ask for feedback.

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The People Factor in Marketing Automation ROI

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Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. So yes, we want to attract new customers. But here’s the thing.

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What is Lead Scoring for Marketing and What Are the Benefits?

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Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Lead scoring helps give your prospects the time they need to get to know your brand. Luckily for marketers, lead scoring exists.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

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A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. If your team gets stuck, can they access real-time help? Automatically scores and has segments that lead to help with personalized marketing programs.

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Get Ready for 2024 Email Deliverability Compliance Changes

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Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. How to Respond for Act-On Customers If you are sending 5,000 or more messages to Yahoo, Gmail or Google Workspace domains in a day, you will have to abide by the new sender guidelines.

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

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That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.