Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. at least once.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Double down on influencer marketing and user-generated content.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Master the art of hashtags.

Social Media 123

Social Media Media Viral Marketing Demographics 123

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. You can then analyze the data to uncover insights that will inform your marketing decisions. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Social media posts are a viral phenomenon.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Marketers are told time and time again to create “unique” content.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. Include the right hashtags. Let’s get started. Otherwise, it just looks spammy.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 99

Twitter Traffic Ad Building Tips 99

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! To reduce any un pleasant surprises as you test and learn on the platform, check out some “do’s” and “don’ts” for TikTok marketing below. Pleasantly surprised yet?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. ” Image attribution: Pexels.

Linkedin 97

Linkedin Viral Marketing Work Management Custom Publishing 97

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.

Social Media 100

Social Media Social Marketing Media Business 100

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

seo.co

OCTOBER 4, 2022

Depending on your target audience , TikTok is a great marketing channel. This guide will teach you everything you need to know about the most effective TikTok marketing strategies. If you are targeting a younger audience, TikTok is the perfect marketing channel. Benefits of Using TikTok for Marketing. What is TikTok?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Harnessing the Power of Hashtags. Some marketers may call these principles ‘content standards’ or ‘editorial guidelines.’

Curation 85

Curation Efficiency Allocation Generation 85

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. whiteboardfriday on Twitter. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Sprout Social

FEBRUARY 18, 2020

Social monitoring is an essential part of any social customer care strategy. Responding to customers has been shown to lead to stronger brand loyalty among customers. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions.

Social Media 134

Social Media Brand Identity Branding Media 134

Stevens & Tate

MARCH 29, 2021

Arguably the primary goal of social media marketing is to reach as many people in your target audience as possible and to engage with them. While almost all businesses use social platforms like Facebook and Twitter, there are a few others to consider as well; for example, TikTok. Why Should You Market On TikTok? billion times.

Cost Per Thousand 75

Cost Per Thousand CPM Viral Marketing User-Generated Content 75