Remove customer hashtag

Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something.

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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness.

Buzz 100
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Grow Your Wiki

Buzz Marketing for Technology

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation.

Wiki 100
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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! ” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. Toyota Camry.