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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Too many hashtags make it difficult to track and are confusing to consumers.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram.

A Simple Guide to Using Hashtags on Twitter [Infographic]

Hubspot

I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. On the other hand, their misuse drives me crazy. Social Media Daily

Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts

Social Media B2B

Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to get more attention from search. It was a case of hashtag stuffing gone horribly wrong. And 26% of social properties had better performance in posts with hashtags.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. It works!

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. Great for managing Twitter competitions.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. Utilize Twitter advertising?

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. Buyers must first connect Twitter and Amazon accounts, which can be done through the social settings on Amazon. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. Twinitor. TweetDeck. Wondering how it works ?

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time… Twitter’s influence is potent. Twitter is pretty key for B2B content marketers, too.

5 Ways Marketers Can Use Twitter Photo Collages

It's All About Revenue

by Amanda Batista | Tweet this If bad things come in threes, maybe good things come in fours for marketers? Twitter announced recently on its blog its “collage” feature, designed to allow users to include up to four photos in a tweet, and tag the people in those photos, without affecting the 140-character limit. great use case would be to extend the life of your events hashtags.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Intel.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. Marketing Insights.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? In fact, I really had to consider whether Twitter is still the hub of human connection it was when I fell in love with it many years ago.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? The best part?

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. We are the idea launchpad for B2B marketers.

How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats. But what Twitter lacks in growth it makes up for in high-octane relevance. Here we go!

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. What is the difference between a # (hashtag) and the @ (at) signs? The @ sign is used to designate a Twitter user’s name.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Twitter is primarily about engagement. Tweet.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. ” Instead of being consumed by the existence of a threat (IE, the competition), opportunistic marketers will turn such to their advantage. And Twitter is a good place to start.

Why Customer Experience is the Hot New Thing in Marketing

Act-On

“The customer experience is the next competitive battleground.”. Even in advertising, witness the rise of content marketing – a way to beat out the competition in the rising roar of marketing messages. It’s old-fashioned, but it works: Be good to your customers. Be good from the first time they encounter you to years after they’ve become your loyal, return customer.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter. 6. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

PPC 87

Building Engagement on Twitter is as Easy as 1-2-3

Vertical Response

Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally. Then, look up the twitter handle of the content creator or business. Share in the comments or reply back to us on Twitter.

Happy #GetToKnowYourCustomersDay

Act-On

Keeping your customers makes good business sense. Your satisfied customers are more likely to recommend you to their friends and colleagues, as well as random strangers. Your satisfied customers are more likely to increase their business with you over time. And it’s cheaper to keep satisfied customers than to go out and get new ones. So how do you do keep your customers?

FAQ 43

Your Hashtag isn’t Just a Pound Sign, it’s a Lifeline.

Synecore

What ensued that night (and well into the morning) was an excellent showcase of a brand that strategically, creatively, and successfully built an online community through a single hashtag. Thanks to #philiplimfortarget, and the users who were checking every corner of the Target site, customers (myself, included!) No, this isn’t a weeknight Netflix marathon of Breaking Bad….or OITNB.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

Sazbean

Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Understand Your Target Market. Use Relevant Hashtags. Guest post by Jill Phillips.

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Know what your customers are asking about and give them the answer. If your customers are in the IT world, they are probably on Spiceworks. Twitter Search. It happens to the best of us. Forums.

How to Build a Memorable Personal Brand on Twitter

Hubspot

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.

7 New Twitter Features You May Have Missed

Hubspot

And Twitter, whether it likes it or not, has been sounding a lot of them lately. Not only is it facing stagnant monthly active user growth , but the revenue generated from those users has disappointed a market accustomed to steady tech progression. Marketers, take note. 7 New Twitter Features You May Have Missed. 1) The 140-Character Count Loophole. No small portion.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. These can be discovered by using keyword research tools or by talking to your customer-facing employees. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. Follow them on Twitter.

Finding Local Twitter Users

Sazbean

People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market. The post Finding Local Twitter Users appeared first on Sazbean. Advertise. Interact. Search.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. for writing the best-selling book on Twitter , the platform has altered my path in profound ways. Twitter chatter. The hashtag came from the people.