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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean?

A Simple Guide to Using Hashtags on Twitter [Infographic]

Hubspot

I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. It explains how powerful hashtags can be for social media marketing, the basics of how to use one, and a few best practices.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

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Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? What does Twitter mean today?

5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. Maybe even overlay a featured customer quote.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Twitter Chat is just too powerful to ignore! Today, more companies are realizing the power of Twitter Chats.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

How to protect yourself on Twitter

Biznology

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. Hijacked Hashtags.

How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. As a business owner, you might find yourself in a negative customer-tweet situation at some point. This tool is free and only requires that you log into your Twitter account to sign up.

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. Buyers must first connect Twitter and Amazon accounts, which can be done through the social settings on Amazon.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. So how can marketers and PR professionals use Twitter more effectively?

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 3) Experiment With New Hashtags.

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles.

5 Ways Marketers Can Use Twitter Photo Collages

It's All About Revenue

by Amanda Batista | Tweet this If bad things come in threes, maybe good things come in fours for marketers? This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium.

The best automagical Twitter following tools for your business

Biznology

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. A hashtag.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. I hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Each week, Fallon picks a new hashtag (e.g.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. SMX is the hashtag for the conferences.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures).

Why Customer Experience is the Hot New Thing in Marketing

Act-On

“The customer experience is the next competitive battleground.”. Even in advertising, witness the rise of content marketing – a way to beat out the competition in the rising roar of marketing messages. It’s old-fashioned, but it works: Be good to your customers.

Happy #GetToKnowYourCustomersDay

Act-On

Keeping your customers makes good business sense. Your satisfied customers are more likely to recommend you to their friends and colleagues, as well as random strangers. Your satisfied customers are more likely to increase their business with you over time.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter.

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Building Engagement on Twitter is as Easy as 1-2-3

Vertical Response

Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally.

Your Hashtag isn’t Just a Pound Sign, it’s a Lifeline.

Synecore

What ensued that night (and well into the morning) was an excellent showcase of a brand that strategically, creatively, and successfully built an online community through a single hashtag. For marketer’s, what’s the takeaway lesson to be learned from all this #limsanity?

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

Sazbean

Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. Twitter chatter. The hashtag came from the people.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

How to Build a Memorable Personal Brand on Twitter

Hubspot

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Finding Local Twitter Users

Sazbean

People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market.

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