Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. As a marketer, you know your audience well, so this step should be as easy as pie.

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Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. The trick is to take off your marketing hat and think like a consumer while brainstorming for relevant content.

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Trends Content Thought Leadership Viral Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

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Lead Generation Twitter Optimization Lead Scoring 48

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Use BuzzSumo to find out what content is performing best for key influencers in your market. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience.

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Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Next, identify the appropriate tone to use in special circumstances, such as when answering questions, responding to criticism, or retweeting customers. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook.

Social Media 134

Social Media Media Thought Leadership Marketo 134

SnapApp

NOVEMBER 10, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. To show you what I mean, I rounded up 9 holiday marketing campaigns that hit the mark. Don’t forget the most important part of any holiday marketing campaign: the audience!

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Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

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Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

MAY 5, 2015

So what does this have to do with marketing? Well, marketers are now beginning to take advantage and have fun with these silly, colorful icons. Best of all, marketers are getting increasingly creative with the way they use them. Emoji Marketing. This allows your customers to engage with your brand on a whole new level.

Thought Leadership 48

Thought Leadership Marketing & Strategy Paid Search Agency Marketo 48

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. Use BuzzSumo to find out what content is performing best for key influencers in your market. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience.

Research 61

Research Campaigns Tips Content 61

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck. In fact, we employ the services of his company here at Marketo.

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Social Media Optimization SEO Social Marketing 48

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. How do you make better marketing decisions? Great news, right!? Think Beyond B2B.

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Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows their customers, as their collaborations with prominent designers have shown. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Outgrow

OCTOBER 29, 2021

Therefore, let’s find out how these giveaway tools can benefit your marketing efforts! Consequently, you can simply select a premade template suitable for your requirements and customize it as per your branding guidelines. . This would help you analyze the data in detail and help you create buyers personas for your marketing campaign.

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Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Here’s what we’ve learned!

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. These will be doled out on the final day (Nov 9) of the Sales & Marketing 2.0

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Search Marketing B2B Marketing B2B Marketing Management 48

Adobe Experience Cloud Blog

APRIL 12, 2016

Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer. Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. So what might these incentives look like?

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

ClearVoice

APRIL 11, 2019

Personas are marketing code for “knowing your audience.” Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. .” Personas are marketing code for “knowing your audience.” Build buyer personas with collective knowledge.

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Buyer Personas Template Enterprise Management Work Management 75

Adobe Experience Cloud Blog

APRIL 18, 2016

Through social media and analytics, marketers can understand their audience base in ways we never could before. Follow trending conversations to see if there are certain values that are important to your prospects and customers. Brands who engage on social media channels enjoy higher loyalty rates from their customers.

Social Media 48

Social Media Media Brand Identity Branding 48

Directive Agency

AUGUST 28, 2017

Effective B2B marketing is kind of like the third date. B2B marketing basics are all about understanding your audience, but in this case, it’s about more than just one person. The best way to do this is by researching the firmographics of your target market and building personas for each of your audience segments. Let’s dive in.

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B2B Marketing Buyer Personas Work Management Top of Funnel 40

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

MARCH 15, 2019

When it comes to video ads , Twitter can stand on its own. Don’t get anxious about reports of slowed growth—for many, Twitter remains the platform of choice. Don’t get anxious about reports of slowed growth—for many, Twitter remains the platform of choice. Promote with #Hashtags. Get Outside the Marketing Bubble.

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Twitter Advertisements Advertising Video Marketing 134

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. From tests we’ve conducted at Marketo, we’ve found that 1/3 of registrants like to choose this option. Build a webinar landing page.

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Webinar Metrics Co-Registration Work Management Lead Scoring 48

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. How Does Account-Based Marketing Work? Advocate—turn customers into advocates. Email Marketing Tools.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

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Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

OCTOBER 9, 2017

On Twitter, there’s a school of thought that people may miss your first tweet, so you should repeat the tweet multiple times. If that user fires up Twitter and sees your five consecutive tweets, he may unfollow you. On Twitter, I repeat tweets across days (not hours) and have 5-10+ other tweets mixed in before I repeat one.

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Curation Content Thought Leadership Tagging 174

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. Before you jump into marketing your software, you need to do some keyword research. Instead, create useful, unique content that will be helpful to your potential customers.

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Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Adobe Experience Cloud Blog

MAY 23, 2017

We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create An Officially Branded Hashtag. Have a branded hashtag—make it simple, and make it memorable.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Real-Time Marketing.

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Trends Planning Advertising Agencies Mobile Advertising 48

Bluetext

JULY 15, 2022

Picture this: the year is 2013, Twitter is exploding into the public conscious with more than 200 million active users, and Facebook has a vice-grip on people’s free time across the globe. Social media, once considered an afterthought in any brand marketing strategy, is now on center stage. How Memes Can Benefit Your Brand.

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Paid Search Agency Ad Exchange Social Media Marketing & Strategy 26

Adobe Experience Cloud Blog

APRIL 10, 2018

for Twitter. The benefit of this is that it’s much quicker than scrolling through hundreds of different timelines on Twitter, and then having to do the same on Facebook, Instagram, and so on. I’d recommend creating a document or mind map that includes: The most common hashtags in your industry. per post on Facebook and 3.6%

Communities 133

Communities Work Management Social Networks Social Media 133

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Here are five ways to make your social media marketing rock: . For B2B marketers, where do they work and what are their responsibilities?

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

APRIL 21, 2015

Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. But, some companies have hit the jackpot and earned widespread attention from online consumers through meme marketing—think Most Interesting Man In The World, Grumpy Cat (has her own Lifetime special!) Marketing With Memes.

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Viral Marketing B2B Thought Leadership Thought Leadership Marketo 48