Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

Planning 138

Planning Marketing AI Customer Surveys Guidelines 138

chiefmartech

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. And a couple of years ago, the review site G2 shared they had over 100,000 SaaS products in their database. Using SurveyMonkey to collect customer data?

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. But data silos make it impossible to build a true 360-degree view of customers and prospects required to unlock a company’s growth potential.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” Business productivity change since 1947.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? And how can you do it now

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Zoominfo

FEBRUARY 23, 2023

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Vision Edge Marketing

OCTOBER 12, 2021

Identify a few potential customers, contact, connect, qualify, and rock on. Here’s why this research step is growth-critical, product adoption, and how to do it. Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution.

Validation 265

Validation Work Management Marketing Management Paid Search Agency 265

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

Marketing AI 111

Marketing AI Planning Work Management Paid Search Agency 111

Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

Social Media 118

Social Media Tips Media Privacy 118

Martech

DECEMBER 22, 2022

But the dealers may think that that information is something they should have anyway because it allows them to service your product better. Would that information be valuable to security application providers, security officers, the government or the private industry? Assess the quality of your product. Do you know the answer?

Lead Ranking 111

Lead Ranking Lead Scoring Tips Work Management 111

Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Salesforce Marketing Cloud

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Martech

DECEMBER 27, 2022

Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. Siloed product teams where widget A is marketed and supported in a completely different manner than widget B. Remember, it’s not always about moving quickly.

ROI 131

ROI Process Personalization Lead Ranking 131

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 86

Digital Asset Management Industry CMS Transparency Work Management 86

Oktopost

OCTOBER 26, 2023

And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert. The platform also features governance roles and permissions, enabling your business to limit who has access to which social media data.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

ClearVoice

JANUARY 28, 2020

In researching this article, I discovered the fact that there’s actually a government agency dedicated to making sure language in government documents is as clear as possible. Did you know that there's actually a government agency dedicated to helping avoid #jargon in your writing? Define jargon… so you can avoid it.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Bluetext

JANUARY 17, 2024

His expertise has significantly impacted major institutions, including Bank of America, the Government of Australia, and numerous universities. Kevin is renowned as a product design executive in Phoenix, differentiating growth-stage cybersecurity firms with his human-centered design approach.

Ethics 26

Ethics Product Differentiation Trends 26

Martech

JUNE 20, 2023

I think it’s going to take governance and control.” Generative AI, however, brings a whole other level of risk — not least to customer-facing functions like marketing. That’s the benefit of building gen AI-driven products rather than giving people access to generic generative AI technology.” High returns, low risk.

Marketing AI 103

Marketing AI Enterprise Management Generation Allocation 103

DivvyHQ

DECEMBER 8, 2022

If you sell products, then product marketing is a critical component of your marketing mix. And in today's digital environment, much of that effort will revolve around creating various kinds of content to inform prospects and customers of your products' features and benefits.

Product 84

Product Planning Marketing Mix Marketing Prospects 84

Mereo

APRIL 29, 2021

In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your solutions. Your customers will not be able to plan effectively for how and when to employ your solutions and services. Developing Strategic Product Management Themes. Strategic Themes in Practice.

Marketing Management 69

Marketing Management Product Amazon eCommerce 69

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models.

Marketing AI 128

Marketing AI Enterprise Management Marketing Management Generation 128

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Marketing AI 122

Marketing AI Ethics Work Management Marketing Management 122

Martech

FEBRUARY 22, 2024

Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. Seode AI’s Seode.ai

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 87

Spiralytics

JUNE 11, 2023

The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage. AI dubbing is becoming an emerging trend to allow content creators and production companies to dub their content for various international markets without hiring foreign voiceover artists.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Figma is the “clear market leader” in interactive product design tools, the report found , and Adobe is “one of its largest” rivals. Other governments looking at the deal.

Purchase 107

Purchase Marketing Proposals Acquisitions Interactive Marketing 107

Salesforce Marketing Cloud

MARCH 20, 2024

This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information. Public datasets Public datasets are those created and shared by organizations, researchers, government agencies and others, and made available to the public for free. is the lifeblood of your organization.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 114

ROI B2B Work Management Guidelines 114

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Marketing AI 92

Marketing AI Marketing Management User-Generated Content Amazon 92

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. The post Rethinking content governance in the era of generative AI appeared first on MarTech.

Digital Asset Management 113

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 113