Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

Social Media 118

Social Media Tips Media Privacy 118

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? And how can you do it now

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

NOVEMBER 10, 2020

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

JANUARY 22, 2024

banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. It’s data that’s going to help make a better decision on your profile by filling in the gaps with the right data that’s customized for your profile,” said Shakti.

Marketing AI 114

Marketing AI Ethics Ideal Customer Profiles Profiling 114

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. Algorithms.

Marketing AI 114

Marketing AI Planning Work Management Paid Search Agency 114

Martech

APRIL 24, 2024

Insufficient customer groundwork to amplify technology’s business value. Rigid internal governance processes. This will allow teams to see the pain points that technology can alleviate and understand how it can help improve processes themselves. email communication, customer database, SMS communication, etc).

Process 75

Process Top of Funnel Work Management Marketing Management 75

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. The solution to this data conundrum?

Privacy 107

Privacy Ad Building Work Management Marketing Management 107

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. short-term focused.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Salesforce Marketing Cloud

JANUARY 2, 2024

Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind? So, before we help you build the roadmaps for your AI journeys, step one is finding what fits your goals.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Help us get the word out! Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 100

Digital Asset Management Industry CMS Transparency Work Management 100

Seismic

APRIL 24, 2024

Stage 1 – Blueprinting: Utilize experts at Seismic Prior to Launch During the blueprinting phase , collaborating with your customer success & services team is crucial. Their insights into existing processes and pain points can help inform the design of your enablement program. Start building a governance committee.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? This calculator was developed by the Financial Times and helps you to understand how valuable the information is that you possess. To use it for any other purpose, you must inform the customer of your use.

Lead Scoring 119

Lead Scoring Lead Ranking Tips Work Management 119

Salesforce Marketing Cloud

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. Then, learn how to use AI to reach your goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Oktopost

OCTOBER 26, 2023

And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert. Most importantly, it also helps your institution stay compliant with industry regulations.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Biznology

MARCH 31, 2022

It’s not just governments that are shining a light on this issue, and it’s not just pay equity that is being forced into the light. Shareholders are stepping in where the government has not. The rise of ESG (environmental, social, and governance) investing has put increased attention on. human capital data transparency.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Sprout Social

FEBRUARY 21, 2022

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. Here are the top seven risks of not focusing on social media governance for your operation: 1. But most of them don’t really do much to mitigate that fear. Legal risk.

Social Media 124

Social Media Media Budget Programs Rules 124

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. They simply disappear.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Martech

DECEMBER 27, 2022

Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. Breaking down silos and having greater coordination inside your organization is a key step toward creating more holistic and valuable personalized customer experiences.

ROI 134

ROI Process Personalization Lead Ranking 134

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 108

Planning Work Management Act-On Organic Leads 108

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. What is the Smarsh integration?

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data minimization.

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Brightedge

FEBRUARY 23, 2022

Brands were investing to produce and optimize content but had no way to predict what would make that content findable by their customers. I will never forget how it felt when our first customers shared with us how we had helped them. Oncrawl is as committed as we are to building AI and machine learning that helps marketers.

SERP 144

SERP SEO Analysis High Quality Lead 144

Martech

JUNE 20, 2023

At the same conference, Pega CTO Don Schuerman discussed a vision for “Autopilot,” an AI-powered solution to help create the autonomous enterprise. I think it’s going to take governance and control.” Generative AI, however, brings a whole other level of risk — not least to customer-facing functions like marketing.

Marketing AI 108

Marketing AI Enterprise Management Generation Allocation 108

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 115

ROI B2B Work Management Guidelines 115

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Their main goal is to provide better customer insights back to their sales and marketing teams.

Enterprise Management 59

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 59

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. Build your ESG strategy.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98