Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. But data silos make it impossible to build a true 360-degree view of customers and prospects required to unlock a company’s growth potential.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

Planning 141

Planning Marketing AI Customer Surveys Guidelines 141

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. It’s an omnichannel customer engagement platform — like, for example, Braze and Iterable. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile.

Enterprise Management 102

Enterprise Management Lead Ranking Trends Campaigns 102

Marketing Insider Group

JANUARY 30, 2023

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

chiefmartech

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. Using SurveyMonkey to collect customer data? That should be governed. That should be governed. Hell, yeah, that should be governed!

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Tony Zambito

JANUARY 3, 2022

We will see infrastructure gaps affecting such systems as: City and county government services. While many businesses have changed strategies and tactics in terms of their customer-facing operations, many on the other hand have under-invested in their own infrastructure. . Healthcare systems, networks, and services. Utility services.

Education 212

Education Tactics B2B Service 212

Zoominfo

FEBRUARY 23, 2023

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

The Forward Observer

MARCH 8, 2024

Before MIT, she served as a Social Media Manager and Web Editor for the Harvard Kennedy School of Government. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

Marketing AI 110

Marketing AI Planning Work Management Paid Search Agency 110

Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

Social Media 118

Social Media Tips Media Privacy 118

Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Martech

JANUARY 22, 2024

banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. It’s data that’s going to help make a better decision on your profile by filling in the gaps with the right data that’s customized for your profile,” said Shakti.

Marketing AI 107

Marketing AI Ethics Ideal Customer Profiles Profiling 107

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? And how can you do it now

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

SmartBug Media

OCTOBER 13, 2023

By following good practices for data hygiene, businesses can improve decision-making, enhance customer experiences, improve operational efficiency, and facilitate successful data integrations and analysis. Strong data governance practices can help your organization ensure transparency, accountability, and compliance with legal requirements.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Acrolinx

OCTOBER 18, 2022

It’s time to build a content governance framework Enterprise content governance is a discipline created in response to the skyrocketing amounts of (and demands on) customer-facing content. So … Continue reading "How to Build a Content Governance Framework in 4 Steps".

Ad Building 98

Ad Building Content Demand 98

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. The solution to this data conundrum?

Privacy 98

Privacy Ad Building Work Management Marketing Management 98

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 91

Digital Asset Management Industry CMS Transparency Work Management 91

Oktopost

OCTOBER 26, 2023

And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert. The platform also features governance roles and permissions, enabling your business to limit who has access to which social media data.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

DECEMBER 27, 2022

Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. Breaking down silos and having greater coordination inside your organization is a key step toward creating more holistic and valuable personalized customer experiences.

ROI 131

ROI Process Personalization Lead Ranking 131

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? When marketers think about buying data, they usually jump to thoughts of customer lists with vital email addresses. To use it for any other purpose, you must inform the customer of your use.

Lead Scoring 112

Lead Scoring Lead Ranking Tips Work Management 112

Martech

JUNE 20, 2023

I think it’s going to take governance and control.” Generative AI, however, brings a whole other level of risk — not least to customer-facing functions like marketing. “Anything that generative AI generates — I want a human to look at that before putting it in front of the customer.”

Marketing AI 104

Marketing AI Enterprise Management Generation Allocation 104

Salesforce Marketing Cloud

JANUARY 2, 2024

Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind? Consider the example of a retail company with a disastrous customer service call center. Who are you sharing it with?”

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Salesforce Marketing Cloud

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. They simply disappear.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Biznology

MARCH 31, 2022

It’s not just governments that are shining a light on this issue, and it’s not just pay equity that is being forced into the light. Shareholders are stepping in where the government has not. The rise of ESG (environmental, social, and governance) investing has put increased attention on. human capital data transparency.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 99

Planning Work Management Act-On Organic Leads 99

Sprout Social

FEBRUARY 21, 2022

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. Here are the top seven risks of not focusing on social media governance for your operation: 1. But most of them don’t really do much to mitigate that fear. Legal risk.

Social Media 121

Social Media Media Budget Programs Rules 121

Acrolinx

OCTOBER 12, 2022

Content is at the heart of every customer experience. And as customer journeys transition from physical to digital touch points, content is becoming even more valuable, deployable, and … Continue reading "4 Content Governance Best Practices Worth Improving".

Practices 89

Practices Best Practices Content 89