Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Fresh Content Google loves fresh content. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Under Goal Setup, select, “Custom.”. A new window will appear.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.

Case Studies 83

Case Studies Case Study Studies Buy 83

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Quick Takeaways: Identify your customer segments. Image via Pixabay.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success -- lower CAC = more customers = additional ROI. CAC is dependent on a number of factors, most importantly the industry you’re in and the lifetime value of your customer.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Who are your customers? Include positive feedback from customers, clients, partners or industry experts. Fact sheet. When was your company founded?

Press 130

Press Personalization Brand Identity Branding 130

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. It makes my case for personalizing content , doesn’t it?

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Navigate the Channel

DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. They are interested in what others think and turn to Google searches or online reviews. They then place an order.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

SmartBug Media

APRIL 24, 2023

Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. Google will lead them to your SEO-optimized article, “Tips to Keep Your Network Secure in 2023.”

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Goolara

DECEMBER 28, 2020

Last week, Google suffered several major outages. So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. We don’t fault Google for having an outage. However, Google didn’t make the Gmail servers unavailable.

Google 59

Google Deliverability Work Management Marketing Management 59

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Consider pursuing a free certification such as Google Ads or Google Analytics. What matters to them is how you solve your customers’ needs and pain points.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services Newsletter

MARCH 2, 2023

Google’s Page Speed Insights is a free tool that evaluates a website’s speed and even makes recommendations for improvement. To keep visitors engaged on your website, it’s critical that your site is appealing, user-friendly and easy to navigate. Evaluate automated emails.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Marketing Insider Group

DECEMBER 4, 2019

There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. If you can bridge the gap between a prospects need and your solution, then you achieved a connection with a potential customer. Anyone can claim to be “the best” or “the top” on their companies website.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. This helps you understand how effectively your content is converting website visitors into potential customers. Additionally, Google Analytics remains a cornerstone for website traffic analysis.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn may afford you more real estate than Google Ads, but brevity is still your friend. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can repurpose that content in a variety of ways to reach even more of your target customers. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. At that point, hopefully , you convert your readers to your customers. Google is overloaded with thousands of results for every profitable keyword, and each one says the same thing.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. This makes your interactions with prospective customers more efficient. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Google Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52