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Three Ways to Use Google Trends for SEO in Your Content Marketing

Contently

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

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Google Search Trends Show How Customer Expectations Are Changing via @sejournal, @MattGSouthern

Search Engine Journal

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer Expectations Are Changing appeared first on Search Engine Journal.

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. Add custom viewing options to reel them in. When it comes down to it, design preferences change in the blink of an eye.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Even Google admits that social media is encroaching on its turf.

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B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.