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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play.

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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

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B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Also, Google will get rid of operators from time to time.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. House lists (customers, leads, and other opted-in contacts) are not immune.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. This update is essential for B2B marketers tracking ads, lead generation, and more who want to be able to make data-driven decisions on marketing tactics in the future. GA4, short for Google Analytics 4, is Google’s analytics platform. What is GA4?

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3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Quick Takeaways.