Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

API 100

API Analytics Google Marketing Analytics Tools 100

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

Google 327

Google Mobile Advertising Business Work Management 327

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 104

Cost Per Click Google Optimization CPC 104

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Until now that is.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Why does this matter for content strategy? Stay informed!

Intent 194

Intent Optimization Google SERP 194

Content Standard

OCTOBER 5, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Patrick oversees GTM, brand, and demand-gen strategy at Formula.Monks, a global consulting firm and the tech pillar of Media.Monks, owned by London-based S4Capital. If you enjoyed this episode, make sure to subscribe, rate, and review.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 105

Martech

JANUARY 11, 2024

Customer expectations are higher than ever. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. They expect companies to know who they are and what they need.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Webinar Metrics 101

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Engaging new audiences.

Cost per Acquisition 108

Cost per Acquisition Demand Ads Google 108

Contently

FEBRUARY 8, 2023

Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy. Fortunately, Google Trends is a free tool to help solve these challenges. Fortunately, Google Trends is a free tool to help solve these challenges.

Marketing AI 173

Marketing AI Trends Google SEO 173

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. Will these changes add blockades to your email marketing strategy in 2024? This is just one reason why Google and Yahoo are keen to implement policies to protect their users.

Email Marketing 94

Email Marketing Google CAN-SPAM Validation 94

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. What you’ll learn: What is an ecommerce strategy? Focus on customer experience.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Rules 130

Rules Google Marketing Automation Services Paid Search Agency 130

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Zoominfo

DECEMBER 12, 2022

Go-to-market leaders trust ZoomInfo to bring their revenue and operations strategies to life, more quickly and effectively than ever before. Now we’re making it even easier to access our powerful data and insights by offering our signature products on Google Cloud Marketplace.

Zoominfo 100

Zoominfo Google Digital Transformation Class 100

Marketing Insider Group

NOVEMBER 28, 2022

At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Go Beyond SEO

JUNE 7, 2023

SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results. Yet, you can’t just put a few keywords in your website and put a few Google Ads out there and hope for the best.

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results. Yet, you can’t just put a few keywords in your website and put a few Google Ads out there and hope for the best.

SEO 78

SEO Ads Google SERP 78

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change. It doesn’t stop there. What you should do.

A/B testing 89

A/B testing Optimization Google Marketing Analytics Tools 89

Zoominfo

JANUARY 25, 2022

Fortunately, ZoomInfo customers who use Google BigQuery as their data warehouse will soon find themselves in the fast lane thanks to a new partnership between ZoomInfo and Google Cloud. That’s where ZoomInfo comes in.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Do the words typically convey customers’ concerns? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. In this installment we’re looking at the insights feature and how to customize it to your needs.

Marketing Analytics Tools 113

Marketing Analytics Tools Analytics Google Segmentation 113

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. via Google. This is part 7.

Marketing Analytics Tools 104

Marketing Analytics Tools Tagging Analytics Google 104

Go Beyond SEO

FEBRUARY 8, 2024

One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Attracting organic traffic and staying at the top of Google Maps SEO can boost your online visibility and drive more customers to your business. Proximity: Location matters in Google Maps SEO.

SEO 60

SEO Google Ideal Customer Profiles Keywords 60

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. What has Google said? Why we care. What’s new? Get MarTech! In your inbox.

Features 95

Features Google Ads ROAS 95

Optinmonster

MARCH 9, 2021

That’s why, in today’s post, we’re going to cover 9 strategies specifically for restaurant email marketing. The goal of these tips is to grow your restaurant’s email list and send better email campaigns to drive more customers through your doors. Inform customers about live events. And much more.

Email Marketing 96

Email Marketing Marketing Strategy Marketing & Strategy Planning 96

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This assistant has tools to select the goals you want to import, copy Google Ads links and add users who can access your current property. Google signals.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Trigger Marketing 118

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. The categories you choose for your business profile play a pivotal role in how potential customers find you online.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. Recently, customers have come to us sharing that GA4 is taking as long as 48 hours to completely update their data. To counterbalance this, Google is rolling out a new feature called “calculated metrics.”

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Dig deeper: Google rolls out new features for GA4. Getting started with Google Analytics 4. There are links to all the articles at the end of the post.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Advertising Channels Google 114

Sharpspring

AUGUST 16, 2022

Google’s public campaign called “Get the Message” urges Apple to adopt newer technology (RCS) to eliminate the problems and create a safer communication channel and improved user experience. Google also has business reasons to push for changes because of its advertising model. Why is Apple resisting the change?

Google 87

Google Budget Programs Lock-In SMS 87

Directive Agency

FEBRUARY 1, 2022

But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems that give their readers the most grief.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit. Is Google Business Profile Free? With Google handling 5.9

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52