Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. print industry. • Be like Avis.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

SEPTEMBER 22, 2014

But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Here are five techniques marketers can use to better understand their customers; to streamline their experience with the contact centre; and to ultimately improve ROI. Customer acquisition.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 25, 2010

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

NOVEMBER 5, 2019

Without research, marketers have less data for helping the sales team address the main points of potential customers. Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Converting organic search traffic.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MAY 26, 2022

According to various studies, between 70% and 90% of all purchase decisions now start with online search. Because your website is so often the first impression for your prospective customers, it has to be effective. Make it easy for potential customers to get in touch with you by adding your contact information to your website.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

JULY 11, 2019

Blogs, vertical content creation sites (like Event Pro Update and Customer Experience Update ), social media, and other platforms have completely transformed marketing. Though it wasn’t the first search engine (actually, not even one of the first 20 ), Google is considered a pioneer and an innovator in the digital marketing industry.

Paid Search Agency 242

Paid Search Agency Ads Marketing Budget Mobile Advertising 242

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Image credit: Placeit.net.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

FEBRUARY 18, 2010

Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Google Review Count: 400,000. Google Review Count: 180,000. 2) Compete.com.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Fortunately, there is help. iPhone vs. Android).

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. ’” Valerie Bianco. valeriemichelle. Beth Comstock. Alex Hisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. ’” Valerie Bianco. valeriemichelle. Beth Comstock. Alex Hisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Not surprisingly, email and search are the most common online activities among all age groups. And which tool works best for that?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 21, 2012

In this concise but useful post, Bill Rice presents five tips for sales (and marketing) pros to take advantage of the capabilities of LinkedIn, from creating a clear profile (“More than boasting about the benefits of any particular company, a LinkedIn profile should make it clear what service it provides to its clients or customers.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. General Social Media Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MARCH 14, 2012

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. Consider just one category of searches: students conducting research projects. The best approach is to use organic SEO and paid search (e.g.,

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

JANUARY 19, 2017

Optimizing all of the factors that can impact search ranking can be approached in different ways. Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Webbiquity

JUNE 4, 2013

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. When Search Becomes Invisible by MediaPost Search Blog.

Paid Content 100

Paid Content Tactics SEO Tips 100

Webbiquity

SEPTEMBER 20, 2021

B2B lead generation is simply the process of identifying ideal potential customers for your service or product and attracting them to make a purchase. B2B lead generation includes collecting prospective customers’ information, such as name, email, and job title, which is used to personalize communication. Pay-Per-Click (PPC).

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Webbiquity

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

AUGUST 26, 2010

Creating Facebook Pages Customers Will Want To Join by Outspoken Media. 9 Ways to Enhance Your Facebook Fan Page by Social Media Examiner. ,&# the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100