Remove Customer Remove Google Remove PPC Remove Search Engine

Trending Sources

12 myths vs. reality on Search Engine Optimization (SEO)


Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. 

26 Awesome Search Engine Marketing Guides


Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? deadly sins of Google AdWords by iMedia Connection. by Search Engine Land.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. place to drive PPC, remarketing and / or social media advertising campaigns.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. Not So what is the  best way  to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics?

PPC 89

Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero.

Google chooses speed over content from sites


Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art. The same goes for PPC as well. Well, Google doesn’t care about anything except your merge. 

Sites 92

10 Tips To Improve PPC Performance


For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.

Tips 30

5 PPC Philosophies That Companies Should Utilize


Barbara is the CEO of 360 Partners,  an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services.  Companies are spending millions of advertising dollars each year on major search engines with the goal of driving new customers and revenue. Remove friction.

PPC 81

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” These ad extensions can improve visibility by taking up more real estate on the search results page. In order for ad extensions to appear, you must show up in the top 3 positions of the search results page.

Ads 55

21 Spectacular SEO and Search Marketing Stats and Facts


Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? print industry. •  Be like Avis.

Stats 92

New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Upgraded Campaigns for Search Network and Display. A big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Google Announces Changes to Exact Match. All rights reserved.

How Google AdWords Works [Infographic]


Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach.

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Before remarketing there was no way to nurture warm prospects with custom ads.

PPC 34

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

Online 125

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Google+ Statistics.

Stats 124

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Mike Pickowicz (PPC/SEM Analyst). What is Content?

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. ” (Source: Search Engine Land ).

Click 81

17 (of the) Best AdWords and SEM Guides of 2011


Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links. Consider just one category of searches: students conducting research projects. The best approach is to use organic SEO and paid search (e.g., Understand Google AdWords quality scores?

SEM 65

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


Opentopic blog >> PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side. The biggest. Marketing ROI Cmo marketing roi


37 Fantastic SEO Guides, Tips and Tactics


Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. When Search Becomes Invisible by MediaPost Search Blog. DuckDuckGo Search Engine Crowdsources Plugins by Wired.

Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

Your products will be listed on Google Shopping as well as through selected search queries.  The Google+ Extension. It’s plain to see that it’s imperative that marketers pay more attention to Google Plus, especially if they want to get the most out of their creative.As B2B Google AdWords Search Engine Advertising Maximize Real Estate.

How to Get More Out of Your Google Adwords Campaigns [Infographic]


That's why many marketers are choosing to spend a portion of that budget on Google AdWords. With over 2 billion searches every single day , Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business. How can Google AdWords improve your marketing ROI?

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network?

5 warning signs that your website sucks


Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to promote your company without getting in your customers’ way. Or do your customers have to lean in close and reach for reading glasses every time they want to see a picture (even if they don’t wear glasses)? Your customers value images. Really.

Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Post on Google Buzz.

Are Google Ad Extensions Right for Your Business?

Vertical Response

If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. Essentially they show how many Google+ page followers your business has below your ads.

Ads 12

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.

The Second Layer of Web Sales Success


made the case for exploiting more valid and qualified keywords to capture more Web customers. Even on the Web, letting potential customers walking by on the sidewalk without noticing your store because it’s lacking a door or a showcase (or a valid keyword) still isn’t a good idea. Have you read Google Patents Lately? Next Month – Third layer: CUSTOMER CONVERSION  FACTORS.


The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Marketing is an investment in the growth of your business, not an expense – Impact Branding & Design Step 2: Create & maintain a powerful website A website is a tool for your customers and prospects to interact with your brand and content. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. If your budget can support it, set up a system such as, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM).

8 Times When You Shouldn't Feel Guilty About Using PPC


Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! Improving Your Local Search Presence.

PPC 43

Google Adwords Changes You Want to Know

Vertical Response

If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade to Enhanced Campaigns. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns. All rights reserved.

A Few Good Reasons Manufacturers Should Use PPC


There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy.   PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.  

CPL 14

Facebook vs. Google: Choosing Between Digital Advertising Giants


Facebook and Google. At this point, these household names are known for less for their original offerings (i.e., a search engine and a social network) and more for their forays into pushing the technology envelope. Keep reading to learn whether you’ll see less expensive cost-per-click (CPC) and more powerful return-on-investment (ROI) from Facebook or Google. Blog Feed

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results.

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position.

You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers

KoMarketing Associates

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Someone going to the level of searching a specific brand name is well aware of the company and fully intends to visit the site.

7 Reasons Why Your Website Isn’t Performing


website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. properly optimized site makes it easy for Google and other search engines to crawl and index its pages but if an error in a few key sections occurs, all hell can break lose. Web Design Search Engine Optimization

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

Summary : Your competitors have top rankings in search results for some of your prime keywords. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Adwords.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

How to Write a Winning Pay Per Click Ad

Vertical Response

In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. In this post we highlight essentials for writing a winning pay per click (PPC) ad. Qualify Customers. What do we mean when we say qualify your customers ?

Click 16