In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. XYZ (for short) creates messaging to their key segments (which they have created in their savvy marketing and PR departments talking all about the features and uses of the product/service/soution), and them disseminate this information through various online tactics like webinars, PPC campaigns, events. We cannot put our customers and prospects into “buckets” and assume we know what they want to hear. MORE >>

'If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade to Enhanced Campaigns. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns. Google’s new Enhanced Campaigns focus on this idea and are meant to allow you to better target the context of users searches. The post Google Adwords Changes You Want to Know appeared first on VR Marketing Blog. MORE >>

'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. By focusing on keywords that are too general, or broad can result in increased PPC costs. Broad match allows your ad to show for searches on similar phrases and variations. Negative keywords. MORE >>

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email,  mobile and other marketing stats and facts from the past few months. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Visual.ly ). MORE >>

In order to better understand the advantages of agency expertise, we’ve put together a list of the 5 reasons why self-service paid search isn’t worth the headache : 1)      Level of Expertise. The primary reason to consider a paid search company has to do with level of expertise.  There are several reasons why a company shouldn’t just hire an employee internally to manage its paid search campaign. Internal employees are often tasked with other responsibilities outside of paid search and, for this reason, their time and attention may be diverted elsewhere. An intern?  MORE >>