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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? deadly sins of Google AdWords by iMedia Connection. by Search Engine Land.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. 

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. place to drive PPC, remarketing and / or social media advertising campaigns.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Google Review Count:  330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count:  306. Google Review Count:  302.

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What is Social Media Marketing?

Biznology

Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” Driving Search Traffic to Your Company’s Website. The onus is on me because I am the expert in communications.

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10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Some PPC managers recommend the utilization of multiple AdWords campaigns.

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Google chooses speed over content from sites

Biznology

Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art. The same goes for PPC as well. Well, Google doesn’t care about anything except your merge. 

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How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” These ad extensions can improve visibility by taking up more real estate on the search results page. In order for ad extensions to appear, you must show up in the top 3 positions of the search results page.

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5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners,  an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services.  Companies are spending millions of advertising dollars each year on major search engines with the goal of driving new customers and revenue. Remove friction.

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? print industry. •  Be like Avis.

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New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Upgraded Campaigns for Search Network and Display. A big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Google Announces Changes to Exact Match. All rights reserved.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Google+ Statistics.

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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Before remarketing there was no way to nurture warm prospects with custom ads.

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How Google AdWords Works [Infographic]

Hubspot

Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. ” (Source: Search Engine Land ).

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links. Consider just one category of searches: students conducting research projects. The best approach is to use organic SEO and paid search (e.g., Understand Google AdWords quality scores?

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What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network?

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Mike Pickowicz (PPC/SEM Analyst). What is Content?

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PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side. The biggest. Marketing ROI Cmo marketing roi

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. When Search Becomes Invisible by MediaPost Search Blog. DuckDuckGo Search Engine Crowdsources Plugins by Wired.

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Are Google Ad Extensions Right for Your Business?

Vertical Response

If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. Essentially they show how many Google+ page followers your business has below your ads.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Post on Google Buzz.

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How to Get More Out of Your Google Adwords Campaigns [Infographic]

Hubspot

That's why many marketers are choosing to spend a portion of that budget on Google AdWords. With over 2 billion searches every single day , Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business. How can Google AdWords improve your marketing ROI?

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Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

Your products will be listed on Google Shopping as well as through selected search queries.  The Google+ Extension. It’s plain to see that it’s imperative that marketers pay more attention to Google Plus, especially if they want to get the most out of their creative.As B2B Google AdWords Search Engine Advertising Maximize Real Estate.

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The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Marketing is an investment in the growth of your business, not an expense – Impact Branding & Design Step 2: Create & maintain a powerful website A website is a tool for your customers and prospects to interact with your brand and content. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM).

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5 warning signs that your website sucks

Biznology

Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to promote your company without getting in your customers’ way. Or do your customers have to lean in close and reach for reading glasses every time they want to see a picture (even if they don’t wear glasses)? Your customers value images. Really.

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Google Adwords Changes You Want to Know

Vertical Response

If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade to Enhanced Campaigns. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns. All rights reserved.

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Search Engine Advertising in China Starts With Knowing the Market

KoMarketing Associates

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. However, the tools used to execute search engine campaigns are different. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. It includes search networks, display networks, and mobile DSP networks. For U.S.

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! Improving Your Local Search Presence.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. Similar to Google Analytics, the data gives you great insight into your site performance. The PPC version integrates Baidu advertising data, which requires a PPC account for access. The version 4.0

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A Few Good Reasons Manufacturers Should Use PPC

Fathom

There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy.   PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.  

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results.

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The Second Layer of Web Sales Success

Biznology

made the case for exploiting more valid and qualified keywords to capture more Web customers. Even on the Web, letting potential customers walking by on the sidewalk without noticing your store because it’s lacking a door or a showcase (or a valid keyword) still isn’t a good idea. Have you read Google Patents Lately? Next Month – Third layer: CUSTOMER CONVERSION  FACTORS.

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