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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

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Google Search Results Explained: Sitelinks

ClearVoice

What are Google sitelinks? Google sitelinks are links that appear underneath a search result to your content. When a potential customer searches for your website, you want your content to take up as much space on the results page as possible. The same goes for Google ads. What are Google sitelinks? Enter sitelinks.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Focus on the customer. Add this to Google Bookmarks. Post on Google Buzz.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Customer retention. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. Organic visibility of your brand and content on Google is central to any digital marketing. Audience engagement. Web traffic. Search engine visibility.

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. Image credit: Amjith S on Unsplash.

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How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Buffer

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

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The digital marketing landscape: Visualizing the 5 locations of today’s customer journey

ClickZ

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? When thinking about the awareness phase of the modern customer journey, we’re really visualizing things at the topmost level. Print – flyers, magazine and newspaper ads.