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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

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What are eCommerce Platforms?

TrustRadius Marketing

These platforms enable you to set up more than one store and run a multi-channel business from a central location. Customer Experience. The customer journey on your site should be straightforward. You can use customer behavioral data for product and content suggestions or even targeted email campaigns.

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THE HACKIES: Hacking a technology stack for local presence management

chiefmartech

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience. As a marketer, do you know which platforms your customers and prospects prefer to use?

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

How do you balance scale & innovation to deliver outstanding customer experiences? What the most customer-centric marketing organizations of tomorrow will look like. How unified customer data relates to the overall marketing architecture. Realistic timelines and budgets for creating a unified customer database.