Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. advertisers plan to integrate programmatic DOOH in multi-channel campaigns.
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