Marketing Interactions

JANUARY 3, 2022

The curiosity gap – the distance between what your buyers and customers know and want to know – is a moving target. Your B2B nurturing programs must account for the dynamism of the customer lifecycle to be effective. Unfortunately, many marketing campaigns provide the same content to both buyers and customers. That’s new….

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

SEPTEMBER 14, 2021

Silos are the fuel for leaps of faith because our customer-facing teams aren’t all on the same page so messaging becomes confusing for buyers. If not that it’s irritating and asking your buyer for a leap of faith that their experience as a customer won’t be as disjointed. With all the data we have, this is kind of criminal.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

JULY 25, 2021

Just ask Google. Shouldn’t we master the basics of what our buyers and customers want today before we try to go for hyper-anything? But, in most cases, it’s hardly the most relevant, empathetic, or surprising the customer with something she didn’t already know.”. Well, at least in theory. Blurring the Lines in Meaning.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

MAY 23, 2018

In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts. Oh, I have logins to the systems, Google Docs, Slack, and Chatter.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83