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LeadSloth
MARCH 16, 2009
However, customers can also use any of the 10 ESPs that they have integrated with. Basic web analytics is also included, so many customers don’t use additional web analytics. Only customers with specific conversion tracking (e.g. e-commerce websites) typically use a dedicated web analytics product such as Google Analytics.
LeadSloth
FEBRUARY 17, 2010
Marketing is starting to see sales as a customer who demands high-quality leads. This is already commonplace in office applications like Microsoft Office and Google Docs, where you can add notes in the documents themselves, rather than putting those in an email. Customer Support. Lead Intelligence. Conclusion.
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LeadSloth
FEBRUARY 10, 2010
In reality, you may still have to do some customization to be totally closed-loop. I’d love to have Google Analytics for Marketing Analytics. I’ve seen some promising products, like YouCalc and GoodData (a client of mine), but it’s not as easy and comprehensive as Google Analytics is for Web Analytics.
LeadSloth
JUNE 23, 2009
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. This will differentiate them, and will allow them to increase the revenue per customer. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.
LeadSloth
JANUARY 12, 2010
Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Marketing has none.
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