Digital B2B Marketing

JUNE 11, 2014

The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Many turned to Google.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list.

Twitter 100

Twitter Advertising Channels Google Conversion 100

Digital B2B Marketing

JANUARY 15, 2013

Remember the Yahoo and Google desktop widgets? But customers are adopting mobile! Try Googling supermarket from your desktop and you will see results near you. But apps are uniquely mobile! Have you seen the apps available for Chrome or Salesforce? Apps are often a better way to deliver functionality. But mobile is local!

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digital B2B Marketing

MAY 19, 2011

Google is the gateway to editorial, blogs and content published by you and your competitors. Your future customer is connecting with your current customers. Customers that have experienced your product are the ultimate reference. They have not worked with you yet, they have not used your product.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

NOVEMBER 29, 2011

The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? This company’s marketing consists of a catalog. But what if you are already reaching them?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? This company’s marketing consists of a catalog. But what if you are already reaching them?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

FEBRUARY 4, 2012

Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” ” In other words, QuinStreet is a lead generation company.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

AUGUST 30, 2011

Your customer-facing team needs to understand your corporate values and adopt them as their own. Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. Every team member must reflect these values in their interactions.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

FEBRUARY 13, 2012

Every customer touchpoint. Your Turn Do you work with one of the leaders in this space, a company like Turn, MediaMath, DataXu or Invite Media (Google), or are in a position to introduce me? Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. Every sale.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

AUGUST 16, 2011

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of [.].

Twitter 100

Twitter Advertising Channels Social Media Facebook 100

Digital B2B Marketing

JULY 31, 2013

Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%). Consider how people may actually come across your business on their mobile device: Your business will be tagged on Google Maps. A potential customer will search by category on Yelp and find your listing. Customers will check in on Foursquare.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Established media properties generally have a Google Page Rank of 6 or higher. Check Their Focus You could review all of the content, but you don’t have time.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

For instance, w/B2Bs that need to generate mass 1:1 contacts, w/repeat customers (like FedEx or Staples) and don’t have a salesforce calling on prospects, then YES I concur that that is an example of a B2B that should absolutely embrace SM. link] | 2 days ago Have you seen Google [Tilt]? Maybe tied to Google's social goals?

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? They got this right, love it!

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 4, 2011

Kodak had a complete disregard for its relationship with the customer. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? I was floored when I first read this. Unfortunately, I understood how they landed there.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

JUNE 5, 2012

31% of those same normal people disagree that brands should invest into their customers in social media, versus just 6% of marketers. For example: Landing Page Testing: Google Website Optimizer , Unbounce. The differences are extreme. As a marketer, simply getting to know your audience is not enough.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

MAY 5, 2011

According to research from TechTarget and Google , only 21% of registrants from search provide accurate phone numbers on registration forms. Marketing needs to establish and build positive relationships with prospective customers. Here are the five things breaking lead generation today. Contact Information Isn’t Accurate.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 7, 2012

CRM : Customer Relationship Management. An approach and technology solution to managing communications with customers and prospects. GA : Google Analytics. A system for managing and publishing content, often on the web. Includes relatively simple systems like WordPress to complex systems running the largest sites.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MAY 9, 2012

source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. Otherwise, simply provide mobile-version of UR site.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100