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Customer Experience Matrix

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

But the discussion changes when Customer Data Platforms are involved.* Processing/Buy Advantage: a purchased CDP will have core CDP processes already built, saving the cost of custom development. This means that, strictly speaking, there is no such thing as a custom-built CDP.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Customer Data Platform vendors come from many places, geographically and functionally. About two years ago the company refocused on building customer profiles with data from all sources. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles.

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. Indeed, Looker already runs on Google Cloud. So Looker is adding another layer of value to Google Cloud, letting it meet more needs of its existing clients.

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ).

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Where Do Low-Code and No-Code Fit in the Build vs Buy Debate?

Customer Experience Matrix

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it had in recent years. In the world of customer data management, I’d say the reason for the new interest in building systems is that corporate IT is more involved than before.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).