Chris Koch

JULY 22, 2011

Sure, healthcare knows how to sell drugs, but in terms of preparing the customer for the experience of service delivery, fuggedaboudit. Here are some examples: Educate the customer—or don’t. Oh wait, right… Whatever you do, don’t let the customer meet the people who will actually be doing the work.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. And if that’s true, then we should try to increase the volume and quality of interactions with have with customers and prospects through social media, no?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. It is an additional tool.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

APRIL 30, 2010

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Is there a reason for you to offer whatever help you give to customers through mobile? Good mobile apps start somewhere else. Continuity. An example of this is user groups.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MARCH 4, 2011

Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. Though most respondents in our How Customers Choose research said the quality of their providers’ thought leadership was pretty good, nearly 40% said it could be better. What do you think?

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100