B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Are you able to convert them?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Create your Google+ Company Page. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Plus, it’s Google!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

OCTOBER 12, 2012

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. the customer’s experience using the product purchased. Just research Google’s latest algorithm change, code named Penguin , to validate this. a stimulus like an ad, 2.) What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Many of those links and comments are still in linking to your site and still getting “dinged” by Google.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

AUGUST 16, 2013

If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JANUARY 24, 2012

Ask your customers for testimonials and recommendations on LinkedIn first. Here are some of the reasons why: In order to get recommendations, you must be connected to your customers. Please tell me you are connected to your customers! Please tell me you are connected to your customers! ).

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 8, 2013

Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. What is ZMOT? Recommendations from others is essentially what the ZMOT is.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. Recent Google algorithm changes focus on the depth of information your site has.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 15, 2013

provide a custom solution for mobile users. Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Are they converting to customers?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

FEBRUARY 22, 2013

Google algorithms, Yahoo algorithms, etc. Over time if your content is valuable enough, your contacts will click through to your valuable content, become engaged, and then convert to customers. SEO constantly changes, but in the last few years it’s changed significantly. Now, getting found online works differently.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. So, if you don’t have a blog, consider starting one.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site was summarily de-listed by Google. by Google for use of black hat practices by their SEO vendor. From their Recently Asked Question page titled, “SearchDex Best Practices,” I clicked on a link to read, “SearchDex Response to Google Guidelines.” He hired a company to optimize his site.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MAY 19, 2015

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers. SuperOffice is the company in the case study. Their web presence includes six different languages.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JUNE 17, 2014

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. Don’t accept customer support from someone reading from a script – there are companies that provide better service.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JUNE 16, 2015

Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. Millennials have higher expectations for the customer experience. In 2012 millennials made up 27% of B2B purchasers.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

APRIL 9, 2013

[Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] Know your customers or clients, and their social media attitudes and behaviors. Know your customers or clients, and their social media attitudes and behaviors.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

AUGUST 26, 2013

Google loves press releases.) So, it is really key to write concisely and focus on your one story – your company received an award, is having an event, has landed a major new customer contract, or is launching a new product.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100