Avitage

JUNE 8, 2014

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. What if the theory, “be on the social channels your customers are on” is wrong?

Google 120

Google Paid Search Agency Companies Content 120

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. OK, but ask yourself these questions: do your customers conduct online research, do they use Google? Both limit easily achievable possibilities.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

SEPTEMBER 4, 2017

If you Google content supply chain you will discover a software category that some claim IS the content supply chain. ” It’s also the currency by which attention, interest and invitations to customer conversations are earned. This isn’t what we’re talking about here. appeared first on Avitage.

Content 120

Content Software Google Process 120

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You understand the need to think like a publisher. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120